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Volume 13, Edition 9 cases

Cerdant, Inc. v. DHL Express (USA), Inc.

United States District Court,

S.D. Ohio,

Eastern Division.

CERDANT, INC., and the Laptop Guy, Inc., individually and on behalf of all others similarly-situated, Plaintiffs,

v.

DHL EXPRESS (USA), INC., Defendant.

No. 2:08-cv-186.

 

Aug. 25, 2010.

 

OPINION AND ORDER

 

ALGENON L. MARBLEY, District Judge.

 

I. INTRODUCTION

 

This matter is before the Court on Plaintiffs, Cerdant, Inc. (“Cerdant”) and the Laptop Guy, Inc.’s (“LTG,” and together with Cerdant, “Plaintiffs”) Motion for Class Certification. (Doc. 43.) Plaintiffs claim that Defendant, DHL Express (USA), Inc. (“DHL”) had a scheme and engaged in a common course of conduct to charge customers for items that DHL never delivered. In particular, Plaintiffs claim that it was DHL’s regular practice to assess customer accounts as soon as a shipping waybill was created and that DHL charged “shipping fees” and “fuel surcharges” regardless of whether the waybill was later used to ship a package.

 

Plaintiffs now move to certify a class pursuant to Federal Rule of Civil Procedure 23(b)(3). For the reasons set forth below, the Court DENIES Plaintiffs’ Motion for Class Certification.

 

II. BACKGROUND

 

A. Factual

 

DHL is a subsidiary of Deutche Post, AG, a company providing package delivery. In August 2003 DHL acquired Airborne Express (“Airborne”) and entered the United States market of domestic and international package delivery services. In January 2009, DHL stopped general domestic package delivery services in the United States, instead focusing on international delivery services for its United States customers.

 

In order to ship packages using DHL’s services, customers generated waybills. A “waybill” is a shipping label and it provides passage within DHL’s shipping services to any package upon which it is affixed. Allegedly, it was DHL’s policy and practice to bill customers for any waybills printed using DHL shipment automation tools unless a waybill was specifically voided.

 

Waybills could be created using a number of shipping options provided by DHL. One such shipping option was WebShip, a program allowing DHL’s domestic customers to print shipment paperwork, select billing options, schedule the pick-up and delivery of packages, and track packages that were in transit. In order to use WebShip, customers were required to register online with DHL by providing an email address and certain billing information. Customers also agreed to be bound by DHL’s terms and conditions prior to using any of DHL’s online services. DHL states that these terms of conditions have been revised several times and that DHL has been unable to determine all versions of the WebShip terms and conditions used during the proposed class period. Registration with WebShip allowed customers the ability to create and print their own waybills. The customer then affixed the waybill to a package and tendered the package and the attached waybill to DHL for delivery. DHL also provided to its customers a WebShip Quick Reference Guide. One of the functions of the WebShip Quick Reference Guide was to notify customers who created waybills using WebShip that they would be billed for those waybills unless they were properly voided. DHL states that the WebShip Quick Reference Guide has been revised several times and that DHL has been unable to determine all versions of the WebShip Quick Reference Guide used during the proposed class period.

 

Cerdant used WebShip to generate waybills in DHL’s system. In June 2004, Mr. Michael Johnson (“Johnson”), Cerdant’s president, reviewed an invoice showing that Cerdant had been charged for five waybills. Upon review, Johnson realized that Cerdant had only shipped packages using two of the waybills. Johnson called DHL’s customer service department and he was able to obtain a credit adjustment of $40.11 on Cerdant’s invoice for waybills that had allegedly not been properly voided. Johnson was also encouraged to contact DHL if Cerdant was billed and paid for a waybill that had been created but not used to ship a package. Johnson then reviewed Cerdant’s previous invoices from DHL and Airborne and discovered an Airborne invoice, dated October 29, 2003, that reflected a charge for a waybill Cerdant had created in DHL’s shipping system but had not been submitted to DHL with a package. Johnson sent a letter to DHL about DHL’s policy of charging customers for all waybills that are created, regardless of whether the waybill is used to ship a package within the DHL shipping system. It is the waybill dated October 29, 2003, upon which Cerdant now bases its claims in this litigation.

 

Another shipping option offered by DHL was EasyShip. EasyShip was a system used by high volume customers. It was installed by DHL at the customer’s request on the customer’s business premises and allowed the customer efficiently to ship a large number of packages with DHL. Some EasyShip customers received DHL hardware and software to enable them to use the shipping system while others received only software, which was downloaded and installed on the customer’s computer. Similar to WebShip, DHL provided its EasyShip customers with an EasyShip Quick Reference Guide. The EasyShip Quick Reference Guide allegedly informed customers that they would be billed for waybills created using EasyShip unless they were properly voided. DHL states that the EasyShip Quick Reference Guide has been revised several times and that DHL has been unable to determine all versions of the EasyShip Quick Reference Guide used during the proposed class period. Only some EasyShip customers executed a formal written agreement with DHL to access the EasyShip system. Where customers did execute written agreements with DHL, there was no form agreement used. Instead some customers executed an EasyShip Placement Agreement. DHL states that several different versions of Placement Agreements have been used and that it has not been able to locate all versions of the Placement Agreements executed by DHL and the EasyShip customers during the proposed class period. Other EasyShip customers were required to sign an EasyShip Licensing Agreement.

 

DHL states that after 2007, all EasyShip Placement Agreements and Licensing Agreements included a term informing customers that shipments not picked up by DHL should be voided prior to the transaction to DHL of EasyShip data because “all shipments that are included in the end of the day manifest will be billed.” (Ex. 1 to Code Decl.; Judge Aff at ¶ 18.)

 

LTG was an EasyShip customer. LTG never executed an EasyShip Placement Agreement or a Licensing Agreement. Like other customers without executed formal written agreements, the terms and conditions of LTG’s use of EasyShip would have been communicated orally by DHL. These oral communications, which may have occurred between the customer and a variety of DHL employees may have included notification that the customer would be shipped for any waybills created in DHL’s system that were not properly voided. Between January 2006 and April or June 2007, LTG used EasyShip exclusively to ship packages, and 10 to 20 LTG employees may have been involved in LTG’s shipping activities. DHL held a training for LTG employees on the use of EasyShip, but it is unclear which LTG employees attended and if those employees were trained on how properly to void unused waybills and any consequences for failing so to do. As an EasyShip customer, LTG contacted DHL numerous times to make adjustments on specific waybill charges and requested between 20 and 50 refunds or credits. According to DHL, however, LTG is unable to identify any specific waybill that was improperly charged and on which LTG bases its claims in this case.

 

In addition to WebShip and EasyShip, DHL had other shipping systems, such as Libra and Linkage. Libra and Linkage had both been developed by Airborne prior to its acquisition by Deutsche Post, AG. Other DHL customers had individual contracts with DHL. DHL states that it has not maintained copies of all of the individual agreements that it and Airborne entered into with customers during the proposed class period.

 

Over the course of the litigation, DHL came to the determination that it is unable to identify those waybills that were: (1) generated by a DHL customer; (2) not submitted to DHL with a package for delivery; (3) paid by the customer; and (4) on which the customer did not obtain a refund or credit from DHL (“Orphan Waybills”). DHL used the Service Audit Database Archive (“SVA”) to attempt to identify potential Orphan Waybills. The resulting list was termed the “Speculative Waybill List.”  The Speculative Waybill List is comprised of some 11 million Orphan Waybills that are associated with tens of thousands of DHL customers.

 

Specifically DHL employee, Mr. DiProva wrote computer programs attempting to isolate waybills with certain characteristics: (1) including waybills for which a package was never tendered for delivery; (2) including waybills that had neither a pick-up scan nor a proof-ofdelivery scan; (3) excluding waybills relating to international shipments; (4) excluding waybills without revenue information because those are waybills for which the customer was never billed; and (5) excluding waybills with corresponding recovery codes because a recovery code indicates that DHL misrouted the package and therefore would necessarily have meant that a package was tendered along with the waybill.

 

DHL alleges that LTG is basing its claims in this litigation on the Speculative Waybill List exclusively.

 

DHL alleges that there are several problems with attempting to use this Speculative Waybill List to determine the class in this litigation. For example, out-of-origin waybills are included on the Speculative Waybill List. Each DHL customer has an assigned origin station. When a customer tenders a package to DHL from a location outside of its designated origin station, DHL creates a new waybill number with the correct origin station to the package. DHL states that there is no way to purge all out-of-origin waybills from the Speculative Waybill List because a customer’s assigned origin sation may change multiple times a year. Therefore, a manual check would be required.

 

Another problem with the Speculative Waybill List was duplicate records, which DHL eliminated. According to DHL, however, it was only possible to eliminate duplicate records created within the same month. If a duplicate record did not occur in the same month, then it is still on the Speculative Waybill List. Other problems include waybills on the Speculative Waybill List listed as “undefined.” Undefined waybills are those that were not assigned to a category and not assigned to a customer, and therefore, could not have been used by a customer for a package. Undefined waybills can not be Orphaned Waybills.

 

Another problematic category included SDI Fast Track Labels, which must have a pickup scan for it to be in DHL’s system and which are manually scanned into the DHL system. An SDI Fast Track Label cannot be a potential Orphan Waybill, yet SDI Fast Track Labels continue to appear on the Sepculative Waybill List. Other categories of waybills that should not appear on the Speculative Waybill List include: (1) waybills that are not DHL waybill numbers and for which there is no corresponding DHL customer; (2) waybills that have invoice numbers and not DHL waybill numbers; (3) Airborne@home sub shipments waybill numbers that reflect waybill numbers DHL automatically substitutes when a customer uses a duplicate waybill number.

 

Further, DHL states that it is unable to identify those Orphan Waybills located on the Speculative Waybill List for which the customer had received a refund or credit. It is DHL policy and practice to issue credits and refunds at the account level and not at the waybill level. DHL also does not formally memorialize in a centralized database or at the customer account level, the reason for a given refund. According to DHL, it regularly issues refunds for a variety of reasons other than for Orphan Waybills including billing an incorrect, or a lost or damaged shipment.

 

B. Procedural

 

In November 2004, Cerdant commenced a similar class action in Broward County, Florida. After conducting class discovery and on the day of morning of the hearing on the motion to certify the proposed class, Cerdant voluntarily dismissed the Florida case.

 

That same day, on August 16, 2007, Cerdant filed a Class Action Complaint in the Court of Common Pleas for Franklin County, Ohio. On February 1, 2008, Cerdant filed a Motion for Leave to File First Amended Complaint seeking to add LTG as an additional plaintiff and class representative. The case was then removed to this Court on the basis of diversity jurisdiction.

 

DHL responded to the Complaint with a Rule 12(b)(6) Motion to Dismiss. On March 16, 2009, this Court issued and Order granting DHL’s Motion and dismissing all non-contract claims. In addition, the Court also held that DHL qualifies as a “motor carrier” under the Interstate Commerce Commission Termination Act (“ICCTA”), 49 U.S.C. § 13102(14), for the purposes of the transactions at issue in this litigation. On March 31, 2009, Plaintiffs filed an Amended Class Action Complaint against DHL alleging seven grounds on which they are entitled to relief: (1) breach of contract; (2) breach of the obligation of good faith, fair dealing, and commercial reasonableness; (3) unjust enrichment; (4) promissory estoppel; (5) money had and received; (6) declaratory judgment; and (7) an individual breach of contract claim on behalf of LTG.

 

On March 30, 2009, this Court docketed an Amended Opinion and Order to reflect the correct title of the statute, pursuant to which some of Plaintiffs claims were dismissed.

 

On January 19, 2010, Plaintiffs submitted the Motion for Class Certification that is now before this Court. On August 11, 2010, after the issues had been fully briefed by the parties, the Court held a hearing on Plaintiffs Motion.

 

III. STANDARD OF REVIEW

 

Federal Rule of Civil Procedure 23 governs class actions. A plaintiff seeking class certification bears the burden of establishing compliance with all four requirements of Rule 23(a), referred to by the shorthand of “(1) numerosity, (2) commonality, (3) typicality, and (4) adequacy.” Fed.R.Civ.P. 23(a); Alkire v. Irving, 330 F.3d 802, 820 (6th Cir.2003). In addition, the plaintiff must satisfy one of the three sub-sections of Rule 23(b). Powers v. Hamilton County Pub. Defender Comm. ‘n, 501 F.3d 592, 619 (6th Cir.2007). Before certifying a class action, this Court is required to conduct a “rigorous analysis” to determine whether the requirements of Rule 23 have been met. Gen. Tel. Co. v. Falcon, 457 U.S. 147, 161, 102 S.Ct. 2364, 72 L.Ed.2d 740 (1982). In ruling on a motion for class certification, a district court is prohibited from considering the merits of the plaintiffs’ claims, but the court may consider evidence outside of the pleadings to determine whether the prerequisites of Rule 23 are met. Eisen v. Carlisle & Jacquelin, 417 U.S. 156, 177, 94 S.Ct. 2140, 40 L.Ed.2d 732 (1974) (establishing the principle that courts determining class certification should not consider the merits of the case); Coopers & Lybrand v. Livesay, 437 U.S. 463, 469 n. 12, 98 S.Ct. 2454, 57 L.Ed.2d 351 (1978) (stating that examination of the merits may be relevant to the determination of specific requirements of Rule 23); In re Lorazepam & Clorazepate Antitrust Litig., 289 F.3d 98, 105 (D.C.Cir.2002) (same); see also 1 Joseph M. McLaughlin, McLaughlin on Class Actions § 3:12 (6th ed. 2009) (“Consensus is rapidly emerging among the United States Courts of Appeal. The First, Second, Third, Fourth, Fifth, Seventh, Eighth, Tenth and Eleventh Circuits have expressly adopted certification standards that require rigorous factual review and preliminary factual and legal determinations with respect to the requirements of Rule 23 even if those determinations overlap with the merits.”). Platiniffs bear the burden of showing that the elements of Rule 23 are met. See Falcon, 457 U.S. at 161; Senter v. General Motors Corp., 532 F.2d 511, 522 (6th Cir.), cert. denied, 429 U.S. 870, 97 S.Ct. 182, 50 L.Ed.2d 150 (1976).

 

IV. LAW AND ANALYSIS

 

A. Requirements Under Rule (23)(a)

 

Under Rule 23(a), Plaintiffs must show that their proposed class is defined and ascertainable. Additionally, Plaintiffs must meet each of the Rule’s enumerated requirements.

 

1. Ascertainability

 

Though not an express requirement of Rule 23(a), “[a]scertainability goes to whether the class has been defined such that it encompasses and identifiable group.”  Stewart v. Cheek & Zeehandelar, LLP, 252 F.R.D. 387, 391 (S.D.Ohio 2008). The proposed class “must be capable of concise and exact definition.” Metcalf v. Edelman, 64 F.R.D. 407, 409 (N.D.Ill.1974). This prerequisite for class certification has been implied by other courts. See Romberio v. Unumprovident Corp., Case No. 07-6404, 2009 WL 87510,(6th Cir.2009) (stating that “the need for individualized fact-finding” made the “class definition unsatisfactory”) (citing John v. Nat’l Sec. Fire and Cas. Co., 501 F.3d 443, 445 (5th Cir.2007) (noting that “[t]he existence of an ascertainable class of persons to be represented by the proposed class representative is an implied prerequisite of Federal Rule of Civil Procedure 23”); Crosby v. Social Sec. Admin., 796 F.2d 576, 580 (1st Cir.1986) (explaining that a class definition should be based on objective criteria so that class members may be identified without individualized fact finding)). The “touchstone of ascertainability is whether the class is objectively defined, so that it does not implicate the merits of the case or call for individualized assessments to determine class membership.” Stewart, 252 F.R.D. at 391 (citing Napier v. Laurel County, No. 06-368, 2008 WL 544468,(E.D.Ky. Feb.26, 2008) (“[A] class should not be certified where extensive factual inquiries are required to determine whether individuals are members of a proposed class.”); In re Chiang, 385 F.3d 256, 272 (3d Cir.2004) (commenting that classes defined in terms of subjective criteria, such as the class members’ state of mind, are not ascertainable, and re-drawing the class definition so that it was not contingent upon class members’ “belief” that they were discriminated against)).

 

Where Plaintiffs have failed to meet the implied requirement of ascertainability, courts have not found it necessary to conduct a full analysis of all Rule 23 prerequisites. See Metcalf v. Edelman, 64 F.R.D. 407, 409-10 (N.D.Ill.1974); Owner-Operator Indep. Drivers Ass’n. Inc. v. Arctic Express, Inc., No. C2:97-CV-00750, 2001 WL 34366624 (S.D.Ohio Sept. 4, 2001).

 

Where certification is sought pursuant to Rule 23(b)(3), as is the case here, precise definition of the class is required because Rule 23(b)(3) provides for monetary relief and requires notice to allow class members to opt out of the litigation. See Finch v. New York State Office of Children and Family Services, 252 F.R.D. 192, 198 (S.D.N.Y.2008).

 

Here, Plaintiffs’ proposed class is defined as:

 

All individuals and businesses who have been charged “shipping fees” and/or “fuel surcharges” by DHL, or its predecessors of interest, for items that were never tendered to DHL for delivery. (Doc. 33 Am. Compl. ¶ 28.)

 

This Court has previously ruled that DHL qualifies as a motor carrier under the ICCTA, 49 U.S.C. § 13102(14), for the purposes of the transactions at issue in this litigation. (See Doc. 30 Order.) The ICCTA provides in part that shippers “must contest the original bill or subsequent bill within 180 days of receipt of the bill in order to have the right to contest such charges.” 49 U.S.C. § 13710(a)(3)(B). Under the statute, “[t]he term ‘individual shipper’ means any person who-(A) is the … of a household goods shipment; (B) is identified as the shipper … on the face of the bill of lading; (3) owns the goods being transported; and (D) pays his or her own tariff transportation charges.” 49 U.S.C. § 13102(13). Other courts have found that this 180-day rule applies to all actions, whether before the Surface Transportation Board or in court, and regardless of the nature of the claim. Avery Dennison Corp. v. Con-Way Transp. Servs. Inc., No.2005-L-218, 2006 WL 3350761, *5-6 (Ohio Ct.App. Nov. 17, 2006) (applying 49 U.S.C. § 13710(a)(3)(B) to a breach of contract claim and finding that the statute “does not discuss a formal method for notification of a billing dispute,” but “merely requires a shipper to contest the original bill within 180 days of receipt”).

 

Under the terms of the statute, any DHL customer who failed to contest a bill within 180 days lacks standing. Neither Cerdant nor LTG has shown that they satisfied the 180-day rule prior to filing this suit. While Cerdant and LTG claim that Orphan Waybills do not fall under the purview of the ICCTA, at its core this litigation is about the relationship between DHL, a motor carrier, and Cerdant and LTG, as shippers, and the ICCTA was implemented to address shipping disputes. To the extent that the proposed class definition does not limit the class to those DHL customers who complied with the 180-day notice provision, it is overbroad. Additionally, to the extent that this court would have to engage in individualized factual inquiries to determine those class members who complied with the 180-day requirement, the class is not ascertainable.

 

In Mastercraft Interiors, Ltd. v. ABF Freight Sys., Inc., a district court held that the “180 day regulatory requirement cannot be imposed upon actions to enforce a contract under Maryland law.” 350 F.Supp.2d 686, 694 (D.Md.2004). This case is however, is not binding on this Court and goes against the natural language of the statute. Further, the Mastercraft court was considering the 180 day requirement in the context of Maryland contract law. Id. In contrast, state courts considering the relationship between the statute and Ohio law have found that imposition of the 180 day notice requirement was proper. See Avery Dennison Corp. v. Con-Way Transp. Servs. Inc., No.2005-L-218, 2006 WL 3350761, *5-6 (Ohio Ct.App. Nov. 17, 2006)

 

Further, DHL has identified numerous reasons why Plaintiffs reliance upon the Specutive Waybill List to identify proposed class members is flawed. Out of origin waybills, undefined waybills, STFL waybills, Easy Return waybills, wabybills lacking waybill numbers and instead having invoice numbers, and waybills for which credits and refunds may have been issued all appear on the Speculative Waybill List. DHL has stated that the only way properly to identify a class would be an individualized assessment of Orphan Waybills. Plaintiffs have made no effort to rebut this assertion and have instead relied upon the Speculative Waybill List. Where individualized assessments are required, the proposed class is not ascertainable, and class certification is not proper.   Stewart, 252 F.R.D. at 391. Plaintiffs have not met their burden to show that their proposed class is ascertainable. Class certification is therefore, improper.

 

2. Numerosity

 

To establish this requirement for class certification, Plaintiffs must demonstrate that “the class is so numerous that joinder of all members is impracticable.” Fed.R.Civ.P. 23(a)(1). The Sixth Circuit has stated that “[r]ather than naming a specific number, Rule 23 places the size of the class in the context of actual impracticability of joinder.” Turnage v. Norfolk Southern Corp., 307 Fed. Appx. 918, 921 (6th Cir.2009); Though “[w]hen class size reaches substantial proportions … the impracticability requirement is usually satisfied by the numbers alone.” In re Am. Med. Sys., 75 F.3d 1069, 1079 (6th Cir.1996); see also Golden v. City of Columbus, 404 F.3d 950, 966 (6th Cir.2005) (“impracticability of joinder must be positively shown, and cannot be speculative”).

 

Plaintiffs rely on the Speculative Waybill List for their assertion that there are 11 million Orphan Waybills and potentially tens of thousands of DHL customers that are class members. DHL, while pointing out several problems with Plaintiffs’ reliance on the Speculative Waybill List, does not contest that the proposed class meets this requirement. Therefore the numerosity requirement is satisfied here.

 

3. Commonality

 

To establish this prerequisite for class certification, Plaintiffs need to show that “there are questions of law or fact common to the class.” Fed.R.Civ.P. 23(a)(2). This “predominance requirement is met if this common question is at the heart of the litigation.” Powers v. Hamilton County Public Defender Com’n., 501 F.3d 592, 619 (6th Cir.2007) (holding that the commonality requirement was met where “[t]he despositive facts and law [were] the same as to each class member”). Where plaintiffs allege a “single course of wrongful conduct,” class certification may be particularly appropriate. See Sterling v. Velsicol Chem. Corp., 855 F.2d 1188, 1197 (6th Cir.1988). The Sixth Circuit has elaborated that “the mere fact that questions peculiar to each individual member of the class remain after the common questions of the defendant’s liability have been resolved does not dictate the conclusion that a class action is impermissible.” Id. Where, however “any claim the class may have had in common [threatens] to splinter into individualized claims,” the requirement of predominance is not met. Ball v. Union Carbide Corp., 385 F.3d 713, 728 (6th Cir.2004).

 

In this case, Plaintiffs’s proposed class definition is not limited to those DHL customers who had written contracts for shipping services with DHL. Indeed, LTG did not have a written contract with DHL though it was an EasyShip customer. Plaintiffs breach of contract claim necessitates showing that there was a contract between each of the class members, which DHL breached. Plaintiffs contend that at the end of 2004 DHL’s Terms and Conditions provided that any “agreement shall be governed by the laws of the State of Florida and the United States.” (Doc. 33 Am. Compl. Ex. 1 p. 3.) DHL states that not all contracts contain this choice of law provision. Further, DHL contends that there is variation among the contracts, including oral contracts and other contracts some which contain mandatory arbitration clauses. In addition, DHL has stated that it unable to identify all formally executed contracts which it had with clients.

 

The Sixth Circuit has previously held that where there are multiple governing contracts a class cannot establish commonality. Sprague, 133 F.3d at 398 (finding that the proposed class of early retirees lacked commonality because some early retirees had signed one of three different contracts and others had based their claims on oral representations from the defendant’s employees); see also Jenkins v. Macatawa Bank Corp., Nos. 1:03-CV-321, 1:05-CV-460, 1:05-CV-499, 2007 WL 1295991 (W.D.Mich., 2007) (finding that the claims were not commmon because there “were three materially different versions of the agreement” and “individual class members could only be placed in the appropriate group after individualized proof about a given investor’s contract”); Mayo v. Sears, Roebuck & Co., 148 F.R.D. 576, 590 (S.D.Ohio 1993) (finding that only class members who had used a specific credit application met the requirement of commonality but others who utilized substantially different credit agreements were uncommon). Here, there are a number of contracts at issue relating to different shipping programs provided by DHL. Moreover, there are customers who did not have a formal written contract with DHL. Inquiry into the understanding of those customers, like LTG, as to what was conveyed, via training or otherwise, about the policy for billing customers once a waybill had been printed undermines the requirement that common issues predominate. Plaintiffs would like to rely on DHL’s policy of charging customers once a waybill was generated and printed as wrongful conduct, despite the fact that customers were subject to a variety of oral or written agreements governing shipping services. Indeed, “plaintiffs can not advance a single collective breach of contract action on the basis of multiple contracts.”  Broussard v. Meineke Discount Muffler Shops, Inc., 155 F.3d 331, 331 (4th Cir.1998); see also Carpenter v. BMW of N. Am., Inc., 1999 WL 415390,(E.D.Pa.1999) (noting that “where the applicable law derives from the law of the 50 states, as opposed to a unitary federal cause of action, differences in state law will ‘compound the [ ] disparities’ among the class members from the different states”). Thus, the requirement that common issues predominate is not met and class certification is not appropriate.

 

Under Broussard, class certification is also improper where a defendant’s affirmative defenses depend on facts particular to each plaintiff’s case. 155 F.3d at 342. Plaintiffs have cited no authority supporting their statement that DHL’s defenses sometimes create common issues.

 

4. Typicality

 

The requirement of typicality is met by demonstrating that “the claims or defenses of the representative parties are typical of the claims or defenses of the class.” Fed.R.Civ.P. 23(a)(3); see also Fed.R.Civ.P. 23(c)(1)(B) (requiring a district court, when certifying a class, to define not only the class but also the “class claims, issues, or defenses”). Under Rule 23, “a claim is typical ‘if it arises from the same event or practice or course of conduct that gives rise to the claims of other class members, and if his or her claims are based on the same legal theory.’ “ Beattie v. CenturyTel, Inc., 511 F.3d 554, 561 (6th Cir.2007) (citing In re Am. Med. Sys., Inc., 75 F.3d at 1082. The premise of this requirement is “simply stated: as goes the claim of the named plaintiff, so go the claims of the class.” Sprague v. General Motors Corp., 133 F.3d 388, 399 (6th Cir.1998) (finding that a proposed class of “early retirees” failed the typicality test because “[i]n pursuing their own claims, the named plaintiffs could not advance the interests of the entire early retiree class”). To meet the typicality requirement “a representative’s claim need not always involve the same facts or law, provided there is a common element of fact or law.” Senter, 532 F.2d at 525 n. 31. Nonetheless, “[t]here must be some connection … between the merits of each individual claim and the conduct affecting the class.” Romberio, Case No. 07-6404, 2009 WL 87510 at *8. Where “individualized assessments are necessary,” the requirement for typicality is not satisfied. Id., see also Parke v. First Reliance Standard Life Ins. Co., 368 F.3d 999, 1005 (8th Cir.2004) (affirming denial of class certification where even if the plaintiff could show that a breach by the defendant caused her harm, whether a breach caused harm to others in the proposed class remained “a case-by-case determination”) Holmes v. Pension Plan of Bethlehem Steel Corp., 213 F.3d 124, 137-38 (3d Cir.2000) (affirming district court’s denial of class certification for class of beneficiaries whose benefits were wrongfully delayed because “the issue of liability itself requires an individualized inquiry into the equities of each claim.”

 

DHL argues that by refusing to seek a refund on the October 29, 2003 waybill, Cerdant:(1) manufactured its claim in a way that renders Cerdant atypical; (2) failed to mitigate damages; and (3) has unclean hands because it misrepresented the origin of the waybill in question in order to save on shipping costs. These actions allegedly render Cerdant atypical. Further, LTG has asserted an individual claim under Count 7 of the First Amended Class Action Complaint for an individual breach of contract action unrelated to the claim advanced by the class. This claim involves billing errors resulting in overcharges and problems with renegotiated rates. The claim does not apply to the class or any class member. DHL argues that there is no relationship between the individual injury alleged by LTG and the practice relating to the Orphan Waybills subject to the class litigation.

 

Plaintiffs make no effort to address or rebut DHL’s claims that they are atypical. Plaintiffs have failed to meet their burden to show that in this case, “as goes the claim of the named plaintiff[s], so go the claims of the class.” Sprague v. General Motors Corp., 133 F.3d 388, 399 (6th Cir.1998). The requirement of typicality is not met and class certification is inappropriate.

 

5. Adequacy

 

To establish the prerequisite of adequacy Plaintiffs must show that they, as “the representative parties[,] will fairly and adequately protect the interests of the class.” Fed.R.Civ.P. 23(a)(4). Under Rule 23, the named Plaintiffs must belong to the class, have the same interest as the class, and suffer the same injury as the class members. Amchem Prod., Inc. v. Windsor, 521 U.S. 591, 625-26, 117 S.Ct. 2231, 138 L.Ed.2d 689 (1997). The adequacy requirement “serves to uncover conflicts of interest between named parties and the class they seek to represent.” Id. The Sixth Circuit has stated that it “reviews the adequacy of class representation to determine whether class counsel are qualified, experienced and generally able to conduct the litigation, and to consider whether the class members have interests that are not antagonistic to one another.” Stout v. J.D. Byrider, 228 F.3d 709, 717 (6th Cir.2000). Representation is not adequate when “there is evidence that the representative plaintiffs appear unable to vigorously prosecute the interests of the class.” Id. (internal citations omitted). Adequacy also considers “whether class counsel has the qualifications and experience to effectively prosecute the case.” Stewart, 252 F.R.D. at 393 (citing Int’l Union, United Auto., Aerospace, & Agric. Implement Workers of Am. v. Gen. Motors Corp., 497 F.3d 615, 626 (6th Cir.2007)).

 

DHL alleges that Plaintiffs are not adequate representatives because they do not have common interests with the unnamed class members and because Plaintiffs have failed adequately to represent and to vigorously prosecute the class action. DHL alleges that Plaintiffs official Rule 30(b)(6) representatives lack basic factual knowledge of the case, have not reviewed previous Court rulings in this case, and are not engaged in supervising the work of class counsel. Plaintiffs respond that “Named Plaintiffs need not be lawyers and they need not pour hundreds of hours into case [sic] in order to be adequate.” (Doc. 56 Pl. Reply to Mot. for Class Cert. p. 5.)

 

Although Plaintiffs advocate rigorously to solidify their role as class representatives in this litigation, they have not demonstrated that they can prosecute this case adequately. For instance, LTG was unable to point to a single Orphan Waybill at issue in the litigation without reliance on the Speculative Waybill List. Since the Plaintiffs have failed to meet the requirements of ascertainability, commonality, and typicality, and therefore, do not share the same interests as the proposed class members, Plaintiffs are not adequate class representatives. The adequacy requirement is not met and class certification is inappropriate.

 

B. Requirements Under Rule 23(b)(3)

 

Rule 23(b) (3), under which Plaintiffs seek certification, “a class action may be maintained if [:(1) ] Rule 23(a) is satisfied;” and (2) “the court finds that the questions of law or fact common to class members predominate over any questions affecting only individual members, and that a class action is superior to other available methods for fairly and efficiently adjudicating the controversy.”  Fed.R.Civ.P. 23(b).

 

Matters relevant to a determination pursuant to class certification under Rule 23(b)(3) include:

 

(A) the class members’ interests in individually controlling the prosecution or defense of separate actions;

 

(B) the extent and nature of any litigation concerning the controversy already begun by or against class members;

 

(C) the desirability or undesirability of concentrating the litigation of the claims in the particular forum; and

 

(D) the likely difficulties in managing a class action.

 

Fed.R.Civ.P. 23(b)(3).

 

As discussed above, Plaintiffs have failed to meet the requirements under Rule 23(a) for class certification. Fed.R.Civ.P. 23(b)(3). Additionally, as discussed in Section IV.A.5, supra, Plaintiffs have failed to demonstrate that common issues of law or fact predominate “over any questions affecting only individual members” because of the variety of contracts at issue. Id. Therefore, class certification is not appropriate.

 

IV. CONCLUSION

 

For the reasons set forth above, Plaintiffs Motion for Class Certification is DENIED.

 

IT IS SO ORDERED.

Curtis Lumber Co. Inc. v. Louisiana Pacific Corp.

United States Court of Appeals,

Eighth Circuit.

CURTIS LUMBER COMPANY, INC., doing business as Caldwell Lumber Company, Plaintiff-Appellant/Cross-Appellee,

v.

LOUISIANA PACIFIC CORPORATION, Defendant-Appellee/Cross-Appellant.

Nos. 09-2602, 09-2692.

 

Before MELLOY, HANSEN, and SMITH, Circuit Judges.

 

MELLOY, Circuit Judge.

 

Louisiana Pacific Corporation (“LP”) is a national manufacturer of building materials. This case involves a rebate promotion that LP offered to builders and contractors who purchased a certain amount of LP’s siding products. Curtis Lumber Company, Inc. (“Curtis Lumber”), a retail supplier of building materials, presented LP’s rebate promotion to many of its customers. Eighty-two of those customers purchased or ordered LP’s siding products with the expectation that LP would pay rebates worth up to $2,400. After the customers submitted rebate applications, LP demanded that the customers also submit proof that the siding products had been installed. That requirement surprised a large majority of the customers, many of whom cancelled orders with Curtis Lumber, refused to pay Curtis Lumber, or demanded a rebate from Curtis Lumber. In the end, Curtis Lumber allegedly lost over $100,000 as a result of LP’s acts, but none of Curtis Lumber’s customers suffered out-of-pocket expenses. Curtis Lumber brought this diversity action against LP. The district court granted summary judgment to LP on all of Curtis Lumber’s claims, from which Curtis Lumber now appeals. LP asserts a conditional cross-appeal, claiming that Curtis Lumber lacks standing and is not the real party in interest for this dispute. We affirm in part and reverse in part.

 

I. Background

 

In late 2006 or early 2007, LP announced a rebate promotion for a line of siding products called SmartSide. The purpose of the promotion was to encourage builders and contractors to install SmartSide products. LP offered rebates for several types of siding products-trim ($500), soffit ($300), lap ($800), and panel ($800)-for a maximum rebate of $2,400. The rebate promotion applied to orders received and acknowledged between January 15, 2007 and May 18, 2007.

 

LP relied on wholesalers and retailers to market the rebate promotion, and for guidance, it distributed an information sheet listing the promotion’s details. The information sheet listed two qualifications: (1) “This promotion is open to new Builders or Contractors who purchase at least one house worth of SmartSide products,” and (2) “Builder/Contractor will receive checks based upon purchases.” In addition, the information sheet stated that LP required invoice documentation for a rebate to be paid. LP also distributed an application for builders and contractors to complete and submit. Under the heading “Terms and Conditions,” the rebate application stated: “Please indicate products used and expected rebate, with a $2,400 maximum.” Following this instruction was a chart for an applicant to write in how much of each category of siding product he or she ordered.

 

Upon learning of the rebate promotion, Curtis Lumber solicited orders from its customers who were builders and contractors. By the promotion’s deadline, Curtis Lumber sold SmartSide products to eighty-two of its customers with the expectation that LP would pay a rebate worth up to $2,400 to each customer. Most of the orders were close to $2,400, so the customers expected to receive the SmartSide products with little or no out-of-pocket cost. Curtis Lumber placed orders with LP’s wholesale distributor, Boise Cascade, to fulfill its customers’ orders. Curtis Lumber also helped most of the customers complete rebate applications and submit them to LP along with the required invoices. Curtis Lumber expected to make roughly $600 in profit on each $2,400 purchase of SmartSide products.

 

LP was suspicious of the rebate applications from Curtis Lumber’s customers because they were submitted in batches, written in the same handwriting, and were at or near the minimum purchase amount for the maximum rebate. LP was also concerned because the applications were submitted with sequentially numbered invoices that did not indicate purchases of other building materials. These characteristics were unusual among the nearly 1,000 rebate applications LP received from builders and contractors across the country. Therefore, on June 25, 2007, LP sent a letter to all of the rebate applicants who purchased SmartSide products from Curtis Lumber, requesting the following information in order to process their rebates: (1) a picture of the home showing SmartSide products, (2) the street address of the newly sided home, and (3) responses to a short questionnaire. If a rebate applicant did not submit proof of use, then LP would not pay a rebate.

 

Upon receiving LP’s letter, rebate applicants complained to Curtis Lumber. A majority of the applicants purchased SmartSide products for future use and therefore had not yet installed the products. Curtis Lumber told the complaining customers not to respond to the June 25 letter since it believed LP should pay the rebates instead of imposing an additional requirement for the rebate promotion. On July 6, 2007, Curtis Lumber’s counsel sent an email to LP, detailing the customers’ complaints, requesting LP to process the rebates, and threatening to sue LP if it did not pay rebates to the customers.

 

In the end, only nine of Curtis Lumber’s customers responded to the June 25 letter with proof of use. LP paid rebates to those nine customers along with one other customer who did not respond (Habitat For Humanity). The remaining seventy-two rebate applicants either cancelled their orders with Curtis Lumber, demanded a rebate from Curtis Lumber, or refused to pay invoices sent by Curtis Lumber. Curtis Lumber complied with its customers’ requests. Forty-one orders of SmartSide products were cancelled prior to delivery. Curtis Lumber paid rebates to seventeen customers, “out of concern for losing [the customers’] other business and as a result of having presented this program to them.” Curtis Lumber was unable to collect the amount due on fourteen of the SmartSide sales. None of Curtis Lumber’s customers incurred any out-of-pocket costs for which they were not reimbursed, and no customer has filed suit in connection with the SmartSide rebate promotion.

 

In April 2008, Curtis Lumber sued LP in Arkansas state court, asserting four causes of action: (1) breach of the Arkansas Deceptive Trade Practices Act (“ADTPA”), (2) negligent misrepresentation/constructive fraud, (3) equitable estoppel, and (4) intentional misrepresentation/fraud. Curtis Lumber alleged that LP’s acts caused it to suffer just over $100,000 in damages, including lost profits from the cancelled sales, costs associated with carrying a large inventory of SmartSide products, the value of sales that Curtis Lumber was unable to collect, and costs of rebates paid to customers. Further, Curtis Lumber requested that LP pay attorneys’ fees and punitive damages.

 

LP removed this case to federal court and moved for summary judgment on three grounds: (1) Curtis Lumber lacked standing and was not the real party in interest, (2) Curtis Lumber’s claims were meritless, and (3) Arkansas law precludes the alleged damages. The district court rejected LP’s threshold challenges but granted partial summary judgment, finding that the negligent misrepresentation/constructive fraud claim failed on the merits. The remainder of Curtis Lumber’s claims survived because questions of material fact remained as to Curtis Lumber’s fraud and ADTPA claims-specifically, whether LP’s omission of a “proof of use” requirement in the rebate documents was a material omission, whether the omission was intentional, and whether it caused Curtis Lumber’s damages. Also, the court held that Curtis Lumber could amend its complaint to allege promissory estoppel and two additional claims under the ADTPA. However, the court limited the available damages, concluding that Arkansas’s voluntary payment rule prohibited Curtis Lumber from seeking the value of rebates or refunds paid to customers, and that the evidence was insufficient to support a punitive damages award.

 

LP then moved for reconsideration, contending that the district court overlooked the terms “products used ” in the rebate application. During a teleconference, the court acknowledged that it had given Curtis Lumber the benefit of a favorable inference on that question. Nonetheless, the court granted LP’s motion for reconsideration, concluding that LP included a “use” requirement in its rebate program documents. As such, the court dismissed the remainder of Curtis Lumber’s claims and also held that the voluntary payment rule precludes recovery of lost profits. Curtis Lumber appeals the dismissal of all of its claims and the district court’s limitations on damages. LP conditionally cross-appeals the district court’s determinations that Curtis Lumber has standing and is the real party in interest. Our discussion begins with LP’s threshold challenges and then addresses the merits of Curtis Lumber’s claims and the available damages.

 

II. Analysis

 

A. Standing

 

“Standing is a threshold inquiry and jurisdictional prerequisite that must be resolved before reaching the merits of a suit.”   Medalie v. Bayer Corp., 510 F.3d 828, 829 (8th Cir.2007) (internal quotations omitted). Standing requires (1) an injury in fact (2) fairly traceable to the defendant’s actions and (3) likely to be redressed by a favorable decision. Luj an v. Defenders of Wildlife, 504 U.S. 555, 560-61, 112 S.Ct. 2130, 119 L.Ed.2d 351 (1992). LP argues that although Curtis Lumber’s customers were potentially injured, Curtis Lumber does not have standing because it voluntarily paid rebates and refunds to its customers. Accordingly, Curtis Lumber’s alleged injuries are not fairly traceable to LP’s acts.  The district court concluded that Curtis Lumber has shown that it sustained damages based upon LP’s actions. Reviewing de novo, see Hodak v. City of St. Peters, 535 F.3d 899, 903 (8th Cir.2008), cert. denied, — U.S. —-, 129 S.Ct. 1352, 173 L.Ed.2d 589 (2009), we conclude that Curtis Lumber has standing to bring this lawsuit.

 

Curtis Lumber has alleged distinct injuries that would not have occurred had LP paid rebates owed to the customers. Specifically, Curtis Lumber alleges that it lost the expected profits on the cancelled sales of SmartSide products and that it paid costs related to carrying the large inventory it ordered in reliance on the rebate promotion. These injuries are actual, particularized to Curtis Lumber, traceable to LP’s acts, and redressable by a verdict in Curtis Lumber’s favor. As such, the standing requirements are satisfied. See Lujan, 504 U.S. at 560-61. We decline LP’s invitation to use the principle of constitutional standing to enforce Arkansas’s voluntary payment rule. Whether Curtis Lumber can recover the rebates it paid to customers is a question better left to the applicable substantive law. See infra Section II-D-(2).

 

B. Real Party in Interest

 

Federal Rule of Civil Procedure 17(a) provides that every “action must be prosecuted in the name of the real party in interest.” The function of this rule “is simply to protect the defendant against a subsequent action by the party actually entitled to recover, and to insure generally that the judgment will have its proper effect as res judicata.” Fed.R.Civ.P. 17(a) advisory committee note (1966). Accordingly, Rule 17(a) requires that the plaintiff “actually possess, under the substantive law, the right sought to be enforced.” United HealthCare Corp. v. Am. Trade Ins. Co., Ltd., 88 F.3d 563, 569 (8th Cir.1996). This inquiry presents legal issues, see In re Isbell Records, Inc., 586 F.3d 334, 336-37 (5th Cir.2009), which we review de novo, see Manion v. Nagin, 392 F.3d 294, 300 (8th Cir.2004).

 

LP contends that the rebate applicants are the real parties in interest, not Curtis Lumber. Curtis Lumber is merely seeking to recover on the customers’ claims, LP argues, and thus the real-party-in-interest rule is necessary to protect LP from double liability. The district court rejected LP’s argument, concluding that Curtis Lumber set forth causes of action based on damages allegedly sustained by itself, not the rebate applicants. We conclude that Rule 17(a) does not bar Curtis Lumber’s lawsuit. Curtis Lumber has alleged injuries that the customers could not allege-e.g., lost profits on the cancelled sales and the costs associated with unsold inventory. Conceivably, the rebate applicants could have asserted a breach-of-contract claim against LP after it refused to pay rebates. However, it is undisputed that none of those applicants suffered an injury, and therefore, there is no risk of duplicative litigation. As such, Curtis Lumber is the real party in interest.

 

C. Curtis Lumber’s Claims

 

We now turn to whether the district court erred in granting LP’s motion for summary judgment as to Curtis Lumber’s four causes of action. “Summary judgment is appropriate when there is no genuine issue of material fact and the moving party is entitled to judgment as a matter of law.” Landon v. Nw. Airlines, Inc., 72 F.3d 620, 624 (8th Cir.1995). Like the district court, we give the nonmoving party, Curtis Lumber, the benefit of all reasonable inferences from the evidence in the record. Kukla v. Hulm, 310 F.3d 1046, 1047-48 (8th Cir.2002). Our standard of review is de novo, and we may affirm summary judgment on any basis supported by the record. In re Baycol Prods. Litig., 596 F.3d 884, 888 (8th Cir.2010).

 

Arkansas law applies in this case. We are bound by decisions of the Arkansas Supreme Court as to the meaning of Arkansas law. See Progressive N. Ins. Co. v. McDonough, 608 F.3d 388, 390 (8th Cir.2010). “If the [Arkansas Supreme Court] has not decided an issue we must attempt to predict how the [Arkansas Supreme Court] would resolve the issue, with decisions of intermediate state courts being persuasive authority.” Id. Where Arkansas law is undeveloped, we may also “look to ‘relevant state precedent, analogous decisions, considered dicta, and any other reliable data’ to determine how the Supreme Court of [Arkansas] would construe [Arkansas] law.” In re W. Iowa Limestone, Inc., 538 F.3d 858, 866 (8th Cir.2008) (citation omitted).

 

1. Fraud

 

Under Arkansas law, fraud requires: “(1) a false representation of material fact; (2) knowledge that the representation is false or that there is insufficient evidence upon which to make the representation; (3) intent to induce action or inaction in reliance upon the representation; (4) justifiable reliance on the representation; and (5) damage suffered as a result of the reliance.” Goforth v. Smith, 338 Ark. 65, 991 S.W.2d 579, 586 (Ark.1999). Fraud also extends to concealment of material information and nondisclosure of certain pertinent information. Farm Bureau Policy Holders & Members v. Farm Bureau Mut. Ins. Co. of Ark., Inc., 335 Ark. 285, 984 S.W.2d 6, 14 (Ark.1998).

 

[10] The central focus of this litigation has been whether LP actually misrepresented the terms of the rebate promotion. Based on the word “used” in the rebate application (“Please indicate products used and expected rebate …”), LP contends that the rebate application included an “obvious” requirement that the builder or contractor actually have installed the SmartSide products in order to receive a rebate. LP also argues that the word “trial” on the information sheet (“Purpose: Encourage Builders and Contractors to trial SmartSide products”) implicitly indicated LP’s intent that applicants install the products. We disagree with LP’s argument for several reasons.

 

First, the information sheet that LP provided to wholesalers and retailers listed qualifications, limits, and documentation requirements for the rebate promotion. Yet, the information sheet never mentioned a requirement that the SmartSide products had to be installed by a certain date, much less that they had to be installed by the time that the rebate applications were submitted. LP could merely have added two words to the information sheet: “Qualifications: This promotion is open to new Builders or Contractors who purchase and install at least one house worth of SmartSide products.” Instead, LP’s interpretation is premised on the word “used,” which appears in a small font in the middle the rebate application. Viewing the “whole context” of the rebate information sheet and application rather than “particular words and phrases,” a person could reasonably infer that LP misrepresented or omitted a material term of the rebate promotion. Coleman v. Regions Bank, 364 Ark. 59, 216 S.W.3d 569, 574 (Ark.2005).

 

Second, LP’s interpretation of the rebate documents is untenable. It is undisputed that some of Curtis Lumber’s customers had not received SmartSide products by the time they submitted the rebate applications. Without delivery of the SmartSide products, it would have been impossible for those customers to have “used” the SmartSide products. Given the delay between ordering the products and distribution and delivery, LP’s proffered interpretation of the rebate requirements is unreasonable. Indeed, Ben Skoog, the LP employee in charge of the rebate program, testified that customers who ordered the products late in the promotional period would qualify for the rebate program if they installed the products “within a reasonable time.”

 

Third, even if we credit LP’s argument that prior use was required in order to qualify for the rebate promotion, the rebate documents did not say that applicants would have to submit proof of use (e.g., photos, address) in order to receive a rebate. For these reasons, we conclude there is a question of material fact as to whether LP’s rebate documents misrepresented or omitted a material term of the rebate promotion.

 

[11][12] Alternatively, LP argues that, even if the rebate documents misrepresented a material term, there is insufficient evidence that it knew about the misrepresentation. In order to prove fraud, Curtis Lumber must demonstrate scienter, i.e., that LP “made a material false statement knowing that it was false at the time made.” McAnally v. Gildersleeve, 16 F.3d 1493, 1497 (8th Cir.1994); see also South County, Inc. v. First W. Loan Co., 315 Ark. 722, 871 S.W.2d 325, 326 (Ark.1994) (“Proof of a mere naked falsehood or representation is not enough even though the complaining party relied on it and sustained damages, but, in addition thereto, the false statement must have been knowingly or intentionally made.”) (quotation omitted). To satisfy this element, Curtis Lumber is not required to put forth “direct evidence or positive testimony” of fraud. Receivables Purchasing Co., Inc. v. Eng’g & Prof’l Servs., Inc., 510 F.3d 840, 844 (8th Cir.2008). “ ‘Circumstantial evidence can provide a basis for the jury to infer fraud where … the circumstances are inconsistent with honest intent.’ “ Id. (quoting Stine v. Sanders, 66 Ark. App. 49, 987 S.W.2d 289, 293 n. 3 (Ark.Ct.App.1999)). However, “the circumstances must be so strong and well connected as to clearly show fraud.” Allred v. Demuth, 319 Ark. 62, 890 S.W.2d 578, 580 (Ark.1994).

 

We agree that evidence of scienter is lacking in this case. Curtis Lumber has not identified any unusual or suspicious conduct or circumstances surrounding LP’s statements from which we could reasonably infer a fraudulent state of mind. Cf. Interstate Freeway Servs., Inc. v. Houser, 310 Ark. 302, 835 S.W.2d 872, 874 (Ark.1992) (holding that a jury could infer proof of fraud based on several circumstances surrounding the employment offer in question, including the short duration of the plaintiff’s employment and the reasons and circumstances for the plaintiff’s termination). Moreover, LP has consistently maintained its interpretation of the rebate promotion requirements, unlike situations where fraud can be inferred from a defendant’s contradiction of the representation in question. See, e.g., Morrill v. Becton, Dickinson & Co., 747 F.2d 1217, 1222-23 (8th Cir.1984) (holding that misrepresentations may be actionable fraud based in part on internal memoranda from the defendant company that contradicted the representations in question).

 

Curtis Lumber argues that LP’s knowledge of a false statement can be inferred from Skoog’s testimony that (1) LP intended retailers and customers to rely on the rebate program documents, (2) LP intended to include a proof-of-use requirement in the rebate program, and (3) that the rebate program documents are incomplete because they did not specify the requirement that rebate applicants must install the SmartSide products by a certain date. However, Skoog’s testimony, even when it is construed in the light most favorable to Curtis Lumber, amounts merely to an admission in hindsight that the rebate documents were incomplete. The mere admission of a misstatement is not enough to presume a fraudulent state of mind. See Houser, 835 S.W.2d at 873 (“Fraud is never presumed, and must be affirmatively proved….”). At most, Skoog’s testimony supports an inference that the omission in the rebate documents was a product of an honest mistake, which is insufficient to prove fraud. See Morrill, 747 F.2d at 1222 (some of the defendant’s misrepresentations could not be actionable fraud where the only evidence of scienter was testimony that the inaccuracies “were honest mistakes”). This testimony falls short of the elevated burden for proving fraud by circumstantial evidence.

 

Curtis Lumber also contends that scienter can be inferred from the fact that LP deviated from its procedures for processing rebate applications by sending the June 25 letter demanding proof of use. Even if we assume that the June 25 letter was a deviation from LP’s procedures, we fail to see how this fact assists Curtis Lumber’s case. If anything, the fact that LP established procedures for processing rebate applications, and that it followed those procedures in nearly all other instances, shows that there was no fraudulent scheme at work.

 

In sum, Curtis Lumber has not presented evidence to shed light on LP’s state of mind when it issued the rebate documents. As such, no reasonable fact-finder could conclude that LP falsely represented the terms of the rebate promotion with knowledge of such falsity. Accordingly, summary judgment was appropriate as to Curtis Lumber’s fraud claim. See Celotex Corp. v. Catrett, 477 U.S. 317, 322, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986) (summary judgment is mandated “against a party who fails to make a showing sufficient to establish the existence of an element essential to that party’s case, and on which that party will bear the burden of proof at trial.”).

 

2. Constructive Fraud

 

[13][14][15][16] Constructive fraud is doctrine of “limited reach” that Arkansas courts have used to broaden tort liability. Receivables Purchasing, 510 F.3d at 843. As explained in the previous section, traditional fraud requires an intent to deceive and knowledge that a material misrepresentation is false. Constructive fraud, by comparison, does not require a deceptive intent or knowledge of falsity. Knight v. Day, 343 Ark. 402, 36 S.W.3d 300, 303 (Ark.2001). “[T]he test for constructive fraud … has been defined as the making of misrepresentations by one who, not knowing whether they are true or not, asserts them to be true without knowledge of their falsity and without moral guilt or evil intent.” South County, 871 S.W.2d at 327. Thus, a representation that is not fraudulent in the traditional sense may be construed as fraudulent “because of its tendency to deceive others.”   Knight, 36 S.W.3d at 303; see also Lane v. Rachel, 239 Ark. 400, 389 S.W.2d 621, 624 (Ark.1965) (“[R]epresentations are construed to be fraudulent when made by one who either knows the assurances to be false or else not knowing the verity asserts them to be true.”).

 

Curtis Lumber’s complaint alleged that statements made by LP’s wholesaler, Boise Cascade, were false. The district court correctly concluded that this allegation was without evidentiary support. Accordingly, summary judgment was proper to the extent Curtis Lumber’s constructive fraud claim was based on alleged misrepresentations by Boise Cascade.

 

Curtis Lumber’s argument on appeal, however, is that the district court ignored an aspect of its constructive fraud claim-that LP committed constructive fraud by misrepresenting the terms of the rebate promotion. Curtis Lumber contends that the constructive fraud claim should have survived summary judgment for the same reason that the fraud claim should have survived. In support, Curtis Lumber relies on the statements in Arkansas cases that constructive fraud has all of the elements of fraud without intent to deceive. E.g., Downum v. Downum, 101 Ark. App. 243, 274 S.W.3d 349, 352 (Ark.Ct.App.2008).

 

[17] We believe that Curtis Lumber misconstrues constructive fraud. The doctrine does not apply to all material misrepresentations regardless of the defendant’s state of mind. If that were the case, then constructive fraud would encompass negligent misrepresentations as well, which is a result precluded by Arkansas law. See South County, 871 S.W.2d at 326. Rather, constructive fraud merely extends tort liability to recklessly false statements. See Receivables Purchasing, 510 F.3d at 843 (“[T]he Arkansas Supreme Court would hold that liability for fraud attaches in cases where a defendant lacked knowledge that his or her representation was false but did not know whether it was true or not.”). As we stated in the previous section, the evidence in the record demonstrates that LP’s misrepresentation was merely negligent or the result of an honest mistake. A jury could not reasonably find that LP’s rebate documents were recklessly false. Accordingly, summary judgment was appropriate as to the constructive fraud claim.

 

3. ADTPA

 

[18] Curtis Lumber has alleged that LP’s acts constitute deceptive trade practices or unlawful acts under the ADTPA in five ways. First, LP knowingly made a false representation as to the characteristics and benefits of goods, in violation of Arkansas Code § 4-88-107(a)(1). Second, LP advertised goods with the intent not to sell them as advertised, in violation of Arkansas Code § 4-88-107(a)(3). Third, LP employed bait-and-switch advertising consisting of an attractive but insincere offer to sell a product that LP in truth did not intend or desire to sell, evidenced by the requirement of an undisclosed condition precedent to the purchase, in violation of Arkansas Code § 4-88-107(a)(5)(B). Fourth, LP’s acts in business and commerce were unconscionable, false, and deceptive, in violation of Arkansas Code § 4-88-107(a)(10). Lastly, LP concealed or omitted a material fact in connection with the sale of goods with the intent that others rely upon the concealment or omission, in violation of Arkansas Code § 4-88-108(2).

 

The district court granted summary judgment on Curtis Lumber’s ADTPA claims based on the finding that LP included a “use” requirement in the rebate application. We disagree. See supra p. 9-10. As with the fraud claim, however, our analysis continues to the state-of-mind requirements under the ADTPA. Although the district court did not reach this issue, we must address the state-of-mind element because it is a dispositive issue. If the ADTPA requires Curtis Lumber to prove knowing/intentional deception, then summary judgment should be affirmed just as with the fraud claim.

 

[19][20][21] The state-of-mind requirements for claims under the ADTPA would be an issue of first impression for the Arkansas Supreme Court. To interpret the ADTPA, we adhere to Arkansas’s canons of statutory interpretation:

 

Where a term in a statute is clear and unambiguous, it will be given its ordinary meaning. Cash v. Ark. Comm’n on Pollution Control & Ecology, 300 Ark. 317, 778 S.W.2d 606, 607 (Ark.1989). A statutory term is ambiguous when it is capable of two or more constructions, or when it is so unclear that reasonable minds could disagree or be uncertain as to its meaning. R.K. Enter., L.L.C. v. Pro-Comp Mgmt. ., Inc., 356 Ark. 565, 158 S.W.3d 685, 688 (Ark.2004). When an ambiguity exists, the court will interpret the provision in a way consistent with the legislature’s intent. Cent. & S. Cos. v. Weiss, 339 Ark. 76, 3 S.W.3d 294, 297 (Ark.1999). That intent may be divined by looking “to the language of the statute, the subject matter, the object to be accomplished, the purpose to be served, the remedy provided, the legislative history, and other appropriate means that throw light on the subject.”   Saforo & Assocs., Inc. v. Porocel Corp., 337 Ark. 553, 991 S.W.2d 117, 124 (Ark.1999).

 

Design Prof’ls Ins. Co. v. Chicago Ins. Co., 454 F.3d 906, 910 (8th Cir.2006).

 

It is clear from the text of the ADTPA that Curtis Lumber’s first three theories require that the defendant knowingly and intentionally engage in a deceptive trade practice. See Ark.Code § 4-88-107(a)(1) (“Knowingly making a false representation ….”) (emphasis added); id. § 4-88-107(a)(3) ( “Advertising the goods or services with the intent not to sell them as advertised ”) (emphasis added); id. § 4-88-107(a)(5) (“The employment of bait-and-switch advertising consisting of an attractive but insincere offer to sell a product or service which the seller in truth does not intend or desire to sell … ”) (emphasis added); see also Gen. Steel Domestic Sales, LLC v. Hogan & Hartson, LLP, 230 P.3d 1275, 1281-83 (Colo.Ct.App.2010) (holding that the bait-and-switch advertising prohibition in the Colorado Consumer Protection Act includes the element of an intent to deceive). In other words, the state-of-mind requirement for those three theories mirrors the state-of-mind requirement for traditional fraud. And since there is no genuine dispute of fact that LP knowingly misrepresented or omitted a term of the rebate promotion, summary judgment was appropriate on Curtis Lumber’s first three ADTPA theories.

 

[22][23][24] For several reasons, though, we conclude that claims pursuant to Arkansas Code §§ 4-88-107(a)(10) and 4-88-108(2) do not require knowing or intentional deception. First, neither provision on its face requires an intent to deceive or knowledge that a representation is false. The Arkansas legislature could easily have added the word “knowingly,” “intentionally,” or “willfully” to §§ 4-88-107(a)(10) and 4-88-108(2), just as it did under several portions of § 4-88-107(a). Accordingly, the absence of one of these terms is evidence that the Arkansas legislature did not intend to limit §§ 4-88-107(a)(10) and 4-88-108(2) to intentional or knowing deception. Cf. Arkansas v. Owens, 370 Ark. 421, 260 S.W.3d 288, 291 (Ark.2007) (“Had the legislature intended for the five years to run only from the initial order of conditional release it could have easily said so by including such language in the statute.”).

 

Second, states with laws virtually identical to Arkansas Code § 4-88-108(2)  have overwhelmingly concluded that intent to deceive is not required under their analogous provisions. For example, the Illinois Consumer Fraud Act (“ICFA”) prohibits “unfair or deceptive acts or practices, including but not limited to … the concealment, suppression or omission of such material fact, with intent that others rely upon the concealment, suppression or omission of such material fact … in the conduct of any trade or commerce….” 815 Ill. Comp. Stat. 505/2. Illinois courts have stated that the seller’s intent to deceive (or lack thereof) is immaterial for a claim under the ICFA because innocent misrepresentations are also actionable. See, e.g., Cripe v. Leiter, 184 Ill.2d 185, 234 Ill.Dec. 488, 703 N.E.2d 100, 103 (Ill.1998); Duhl v. Nash Realty, Inc., 102 Ill.App.3d 483, 57 Ill.Dec. 904, 429 N.E.2d 1267, 1277 (Ill.App.Ct.1981). Indeed, in a case where the plaintiffs brought an ICFA claim against an exterminating company based on the company’s failure to disclose material facts in a termite inspection report, the Appellate Court expressly rejected the argument that the defendant could be held liable under the ICFA because it did not intend to deceive the plaintiffs:

 

This … is no defense. Under the statute, state of mind is immaterial, and a defendant need not be motivated by an intent to deceive…. [A] violator’s good or bad faith is not important. Even innocent misrepresentations may be actionable. By its own terms, the statute requires only that a violator intend for a purchaser to rely on his acts or omissions. A party is considered to intend the necessary consequences of his own acts or conduct.

 

Warren v. LeMay, 142 Ill.App.3d 550, 96 Ill.Dec. 418, 491 N.E.2d 464, 474 (Ill.App.Ct.1986) (internal citations omitted). Accordingly, the court held that the defendant’s mere submission of the termite inspection report “evinces the requisite intent” under the ICFA because the “sole purpose for the requested report … was to assist plaintiffs in securing VA financing.” Id. Similar persuasive evidence exists in judicial interpretations of materially indistinguishable consumer protection laws in Arizona, Delaware, 0 Iowa,1 Minnesota,2 and Missouri.3 We see no basis for concluding that Arkansas courts would interpret Arkansas Code § 4-88-108(2) differently with regard to the state-of-mind requirement.

 

Third, the Arkansas legislature intended to proscribe more than traditional fraud when used it the term “deceptive act or practice” in the ADTPA’s catch-all provision. See Ark.Code § 4-88-107(a)(10) (proscribing “any other unconscionable, false, or deceptive act or practice in business, commerce, or trade”). Because, “deceptive act or practice” is not defined in any Arkansas statute, regulation, or opinion, we look elsewhere. Arkansas is one of many states that enacted a deceptive and unfair trade practices act, or a “little FTC act,” in the 1960s or 1970s. The majority of states with such laws do not require knowing or intentional deception in order to state an actionable claim under their respective acts. See Carolyn L. Carter & Jonathan Sheldon, Unfair and Deceptive Acts and Practices, § 4.2.4.1, at 193-95 (7th ed.2009) (collecting authorities); Donald M. Zupanec, Annotation, Practices Forbidden by State Deceptive Trade Practice and Consumer Protection Acts, 89 A.L.R.3d 449, at § 4 (1979); see also Wallis v. Ford Motor Co., 362 Ark. 317, 208 S.W.3d 153, 161-62 (Ark.2005) (surveying other states’ consumer-protection statutes to interpret the ADTPA). Those states’ interpretations of deceptive trade practices are further buttressed by many federal court opinions holding that a defendant’s good faith is immaterial to whether a “deceptive act” has occurred under § 5 of the Federal Trade Commission Act because that statute does not require an intent to deceive.4 Along the lines of the Federal Trade Commission’s definition of deception, many courts have defined trade practices as deceptive if they are likely to deceive or have a capacity to deceive a reasonable consumer. See Black’s Law Dictionary 435 (8th ed.2004) (defining “deceptive act”: “As defined by the [FTC] and most state statutes, conduct that is likely to deceive a consumer acting reasonably under similar circumstances.”).5

 

In addition, Arkansas Code § 4-88-108(1) lists both fraud and deception as unlawful acts. These terms cannot be coterminous, as that result would violate the basic principle that a statute must be construed so that every word is given meaning and effect, if possible, “so that no word is left void, superfluous or insignificant.” Rose v. Ark. State Plant Bd., 363 Ark. 281, 213 S.W.3d 607, 614 (Ark.2005).

 

Finally, our interpretation of the ADTPA is influenced by the fact that the preamble to the ADTPA provides that the statute was enacted “to protect the interests of both the consumer public and the legitimate business community.”   Mosby v. Int’l Paper Co., No. 5:07CV00314-WRW, 2008 WL 2669148, at(E.D.Ark. July 1, 2008) (unpublished) (quoting the ADTPA preamble). Furthermore, the Arkansas Supreme Court has recognized “the legislature’s remedial purpose” in enacting the ADTPA and also that a “liberal construction of the [A]DTPA is appropriate.” Arkansas ex rel. Bryant v. R & A Inv. Co., 336 Ark. 289, 985 S.W.2d 299, 302 (Ark.1999). Liberal construction in this context means that the ADTPA should protect consumers from trade practices beyond common law fraud.

 

In light of these considerations, we conclude that summary judgment was inappropriate as to Curtis Lumber’s claims under §§ 4-88-107(a)(1) and 4-88-108(2). A reasonable fact-finder could conclude that LP omitted a material term from the rebate documents with the intent that retailers and customers rely on the rebate documents-and likewise that LP’s rebate documents constituted a deceptive trade practice. But unlike the fraud and constructive fraud claims, the ADTPA claims are viable despite the lack of evidence regarding LP’s knowledge of a false or deceptive practice or it’s specific intent to deceive.

 

4. Promissory Estoppel6

 

[25][26][27] Under Arkansas law, promissory estoppel requires that the plaintiff clearly show four elements: “(1) the making of a promise, (2) intent by the promisor that the promise be relied upon, (3) reliance upon the promise by the promisee, and (4) injustice resulting from a refusal to enforce the promise.” In re Hilyard Drilling Co., 840 F.2d 596, 602 (8th Cir.1988); see also K.C. Props. of N.W. Ark., Inc. v. Lowell Inv. Partners, LLC, 373 Ark. 14, 280 S.W.3d 1, 14 (Ark.2008) (“[T]he party asserting estoppel must prove it strictly, there must be certainty to every intent, the facts constituting it must not be taken by argument or inference, and nothing can be supplied by intendment.”). Curtis Lumber alleges that LP promised to pay rebates if customers met the qualifications on the rebate documents, LP intended retailers like Curtis Lumber and end-user customers to rely on the promise, Curtis Lumber detrimentally relied on LP’s promise, and Curtis Lumber’s injuries constitute an injustice. Notably, other courts have held that a plaintiff is not required to show that a defendant harbored a fraudulent intent in order to recover under the doctrine of promissory estoppel. See Harris v. Chicago Hous. Auth., No. 97 C 6285, 1998 WL 386371, atn. 2 (N.D.Ill. July 2, 1998) (unpublished) (“Defendant’s contention that fraud or intent to deceive is a required element of a promissory estoppel claim is flatly incorrect.”).

 

LP contends that Curtis Lumber cannot prove the elements of promissory estoppel for two reasons. First, LP argues that it fulfilled the promises it made regarding the rebate program. However, we believe a reasonable fact-finder could disagree. LP promised to pay rebates to customers who purchased SmartSide products and, importantly, failed to state a condition to this payment that the customers use the products by a certain date or submit proof of their use to LP. See supra pp. 9-10. As such, LP’s first argument fails.

 

[28] LP’s second argument is that relief under promissory estoppel is limited to “enforcement of the promise” between LP and the customers, and therefore Curtis Lumber cannot recover for the costs it incurred in reliance on LP’s promise. The sole remedy, according to LP, is requiring LP to pay rebates to the customers. However, LP’s argument is contrary to Section 90 of the Restatement (Second) of Contracts, which, in Arkansas, is the “black-letter law on promissory estoppel.” K.C. Props., 280 S.W.3d at 14. Comment d to § 90 expressly contemplates a variety of available remedies:

 

A promise binding under this section is a contract, and full-scale enforcement by normal remedies is often appropriate. But the same factors which bear on whether any relief should be granted also bear on the character and extent of the remedy. In particular, relief may sometimes be limited to restitution or to damages or specific relief measured by the extent of the promisee’s reliance rather than by the terms of the promise.

 

Restatement (Second) of Contracts § 90, cmt. d (1981) (emphasis added). Moreover, the Restatement also contemplates claims brought by third parties who detrimentally rely on a promise. See id. § 90(1) (“A promise which the promisor should reasonably expect to induce action or forbearance on the part of the promisee or a third person and which does induce such action or forbearance ….”) (emphasis added); see also id. § 90 cmt. c. (reliance by third parties). LP cites two Arkansas cases, Peoples National Bank v. Linebarger Construction Co., 219 Ark. 11, 240 S.W.2d 12 (Ark.1951), and Country Corner Food & Drug, Inc. v. Reiss, 22 Ark. App. 222, 737 S.W.2d 672 (Ark.Ct.App.1987), for the position that the remedies under promissory estoppel are limited, but neither case is apposite. Therefore, we conclude that Arkansas law permits Curtis Lumber to recover damages it incurred in reliance on LP’s promise under the doctrine of promissory estoppel.

 

D. Damages

 

Curtis Lumber seeks damages for lost profits on the sales of SmartSide products, increased costs associated with carrying extra inventory, the value of rebates that Curtis Lumber paid to its customers, the value of sales it was unable to collect due to LP’s acts, injuries to goodwill, attorneys’ fees, and punitive damages. LP argues that several of the damages claims are barred by law, but it does not appear to challenge the damages sought for inventory costs, goodwill, or attorneys’ fees.

 

(1) Lost Profits

 

[29] Arkansas has not decided whether lost profits are recoverable under promissory estoppel. See S. Beach Beverage Co. v. Harris Brands, Inc., 355 Ark. 347, 138 S.W.3d 102, 108 (Ark.2003) (reserving this question). Lost profits are recoverable, however, under the ADTPA. See Ark.Code § 4-88-113(f) (“Any person who suffers actual damage or injury as a result of an offense or violation as defined in this [Act] has a cause of action to recover actual damages, if appropriate, and reasonable attorney’s fees.”); cf. Smith v. Walt Bennett Ford, Inc., 314 Ark. 591, 864 S.W.2d 817, 825 (Ark.1993) ( “[L]ost profits are recoverable under the [Federal Odometer Fraud] Act as ‘actual damages’ provided they are proved to the requisite levels of certainty and causation.”).

 

 

The district court initially held that Curtis Lumber has presented enough evidence to recover damages for lost profits. In its order granting LP’s motion for reconsideration, however, the court determined that the voluntary payment rule precludes Curtis Lumber from recovering lost profits. This result is incorrect. Although Curtis Lumber’s payments to customers arguably were “voluntary,” Curtis Lumber’s alleged lost profits were not. LP does not argue to the contrary. Accordingly, we hold that Curtis Lumber may pursue damages for lost profits on the cancelled sales.

 

(2) Rebates Paid by Curtis Lumber

 

[30][31][32] This section concerns the rebates that Curtis Lumber paid, either in the form of a cash refund or an account credit, to seventeen of its customers after LP refused to pay the rebates. LP argues that Curtis Lumber cannot recover “any payments or account credits it gave to its customers,” because Curtis Lumber voluntarily gave those payments and credits. 7 Under Arkansas’s well-established voluntary payment rule, a person cannot recover money that he or she has voluntarily paid. See Boswell v. Gillett, 226 Ark. 935, 295 S.W.2d 758, 761 (Ark.1956); see also TB of Blythesville, Inc. v. Little Rock Sign & Emblem, Inc., 328 Ark. 688, 946 S.W.2d 930, 932 (Ark.1997). A payment is deemed voluntary, and thus not recoverable, “when a person without mistake of fact or fraud, duress, coercion, or extortion pays money on a demand which is not enforceable against him.” Ritchie v. Bluff City Lumber Co., 86 Ark. 175, 110 S.W. 591, 592 (Ark.1908). Curtis Lumber admits that it had no enforceable obligation to pay rebates to its customers. Instead, it argues that the fraud and duress exceptions to the voluntary payment rule apply, and therefore, payment of the rebates was not voluntary.

 

The fraud exception does not apply because, as we stated previously, Curtis Lumber has not shown a viable fraud claim. Moreover, even if Curtis Lumber could establish the requisite state of mind for fraud, it has not shown that it paid rebates to customers in reliance on LP’s allegedly fraudulent statement. Stated differently, LP’s alleged fraud did not induce Curtis Lumber to pay rebates. At most, Curtis Lumber has shown causation-i.e ., that LP’s statements caused a situation in which it felt compelled to pay rebates to the customers. That is different, however, from the situation where a payor is fraudulently induced to make a payment, in which case the law treats the payment as involuntary. See 70 C.J.S. Payment § 120.

 

[33][34] Curtis Lumber’s duress argument is more compelling. The record shows that Curtis Lumber marketed LP’s products and the rebate promotion to customers representing seventy-five percent of its business. After LP’s June 2007 letter to the rebate applicants, Curtis Lumber’s owner, who was relatively new to the business, stated that he was compelled to pay customers the rebates “[o]ut of concern for losing their other business and as a result of having presented this program to them.” Indeed, two of Curtis Lumber’s customers stated that they would have considered withdrawing their business from Curtis Lumber if the rebates were not paid.8 The coercive pressures on Curtis Lumber are further evidenced by the email it sent to LP through counsel in July 2007 demanding the rebates be paid.9 Drawing all reasonable inferences in favor of Curtis Lumber, there is at minimum a factual dispute as to whether Curtis Lumber’s decision to pay rebates was compelled by a threat of losing substantial business. The question, then, is whether this type of pressure was enough to render payment involuntary under the doctrine of duress.

 

LP first argues that the pressure from customers is irrelevant because Curtis Lumber can only assert the duress exception against the party who exerted pressure over it. In other words, Curtis Lumber cannot complain about pressure from the customers and allege duress against a third party (e.g., LP). Admittedly, this rule finds some support in a 113-year old Arkansas case:

 

The doctrine established by the authorities is that a payment is not to be regarded as compulsory, unless made to emancipate the person or property from an actual and existing duress imposed upon it by the party to whom the money is paid…. It is sufficient … when there is some actual or threatened exercise of power possessed, or believed to be possessed, by the party exacting or receiving the payment over the person or property of another from which the latter has no other means of immediate relief than by making the payment.

 

Vick v. Shinn, 49 Ark. 70, 4 S.W. 60, 61 (Ark.1887) (emphasis removed and added; quotations and internal citations omitted). However, the emphasized language from Vick was dicta because the issue on appeal in that case was the sufficiency of evidence to show duress. The court found that the payment was voluntary, and it did not decide whether duress can be asserted against a person different from the payee exerting pressure. Id.

 

In Bishop v. Bishop, 98 Ark. App. 111, 250 S.W.3d 570 (Ark.Ct.App.2007), a modern Arkansas court bypassed a clear opportunity to embrace the rigid rule that LP now proposes. In Bishop, the plaintiff sought reimbursement from his ex-wife for payments that he made to a car dealership on his ex-wife’s car, and the ex-wife claimed the payments were voluntary. Id. at 572-73. The plaintiff alleged duress because he made payments to protect his credit rating-i.e., that he was under pressure from third-party creditors. Id. at 573. Bishop ultimately held that the plaintiff’s payments made prior to seeking legal relief were voluntary, but payments made afterward were involuntary because they were made under protest. Id. Although the court quoted Vick’s limited formulation of duress, it did not adopt the rule that duress can only be asserted against the person exerting pressure. Id.

 

Furthermore, we are not aware of any case in which a court has held that duress cannot be asserted against a non-payee. Duress is often asserted against payees, but it does not necessarilly follow that duress is limited to that scenario. The duress exception, in essence, recognizes that payments made under compulsion are not voluntary. We believe it makes little difference who exerts pressure and who receives the payment, so long as the duress is causally tied to the defendant and the pressure is sufficient to reasonably deem a payment involuntary.0 Any limitation on this doctrine based on the identity of the party exerting pressure would be artificial. In sum, we believe the duress exception is flexible. See BMG Direct Mktg. Inc. v. Peake, 178 S.W.3d 763, 776 (Tex.2005) (“[T]he voluntary-payment rule is an equitable one and may require balancing competing interests depending upon the parties’ circumstances.”).

 

Next, LP argues that the evidence is insufficient to show duress because Curtis Lumber “had the absolute right” to deny the customers’ requests for payment. Surely, duress is limited to situations in which the payor had “no other means of immediate relief than by making the payment.” Vick, 4 S.W. at 61. The problem with LP’s argument, though, is that Curtis Lumber’s alternative options, in reality, would not have afforded relief. See 25 Am.Jur.2d Duress & Undue Influence § 24 (“[T]he adequacy of the remedy is to be tested by a practical standard, which takes into consideration the exigencies of the situation of the alleged victim.”). Curtis Lumber presented this promotion to its customers, and the customers who ordered SmartSide products represented a substantial portion of Curtis Lumber’s overall business. To put it coloquially, it would have been penny wise but pound foolish for Curtis Lumber to demand payment from the customers and to refuse to pay rebates. That is, Curtis Lumber would have fared well in the short-term with the SmartSide promotion but suffered severe repercussions in its overall revenue. As such, a reasonable fact-finder could find that Curtis Lumber had no other means of immediate relief.

 

Finally, LP contends that Curtis Lumber is actually alleging “business duress” (also referred to as “economic duress” or “business compulsion”), which Arkansas courts have not recognized. Curtis Lumber responds that the modern trend in a wide variety of jurisdictions is to relax the voluntary payment rule to recognize that duress can exist from business pressures just as much as threats of physical harm. See, e.g., Machinery Hauling, Inc. v. Steel of W. Va., 181 W.Va. 694, 384 S.E.2d 139, 142 (W.Va.1989) (collecting authorities and summarizing: “Through the years, there has been a steady expansion of duress principle such that direct dire harm is no longer essential, the focus instead being on whether the threat overbears the exercise of free will.”).

 

[35] Neither party cites Cox v. McLaughlin, 315 Ark. 338, 867 S.W.2d 460 (Ark.1993), which we find informative as to how the Arkansas Supreme Court would apply the duress exception in the context of the voluntary payment rule. In that case, a cargo transportation broker arranged for a trucking company to deliver a shipment of pet food from a factory in Nebraska to a warehouse in Texas. Id. at 461. The trucking company leased a truck and agreed to pay a driver to haul the shipment. Id. While the shipment was en route, however, the trucking company told the driver that it could not pay for the delivery. Id. The driver refused to continue on the trip unless paid. Id. The broker, who did not want to lose its valuable brokerage account with the pet food company, agreed to pay the driver roughly the amount owed by the trucking company. Id. at 462. The broker later refused to pay the full amount, and the driver sued for breach of contract. Id. The broker sought to void the agreement with the driver on the basis of duress-even though there was no express threat from the pet food company, let alone a threat of physical harm. The Arkansas Supreme Court expressly recognized “[e]conomic duress … as a valid excuse for voiding a contract.” Id. at 463. Ultimately, the court held that questions of fact precluded summary judgment on the duress issue, e.g., whether the broker would have suffered “serious financial hardship,” whether the broker was “the victim of a wrongful act,” and whether “other remedies would be inadequate.” Id. at 464. Although Cox dealt with a party seeking to void a contract, we believe its analysis is instructive for duress in general.1 In light of Cox and the persuasive circumstances of this case, we believe the Arkansas Supreme Court would hold that duress may have existed in this case. Thus, summary judgment was inappropriate to the extent it limited damages based on the voluntary payment rule.

 

(3) Punitive Damages

 

[36] By statute in Arkansas, punitive damages are restricted to situations where:

 

(1) The defendant knew or ought to have known, in light of the surrounding circumstances, that his or her conduct would naturally and probably result in injury or damage and that he or she continued the conduct with malice or in reckless disregard of the consequences, from which malice may be inferred; or (2) The defendant intentionally pursued a course of conduct for the purpose of causing injury or damage.

 

Ark.Code § 16-55-206. Moreover, plaintiffs are required to satisfy the above standard by clear and convincing evidence. Id. § 16-55-207.

 

Curtis Lumber argues that punitive damages are particularly appropriate in cases involving fraud. That is true, see Ray Dodge, Inc. v. Moore, 251 Ark. 1036, 479 S.W.2d 518, 524 (Ark.1972), but Curtis Lumber’s claims based on intentional deception fail as a matter of law. Upon careful review of the record, we believe no reasonable jury could find that LP acted with malice or an intent to harm Curtis Lumber. As such, Curtis Lumber is not entitled to pursue punitive damages.

 

III. Conclusion

 

For the foregoing reasons, we affirm the district court’s judgment with regard to Curtis Lumber’s claims for fraud, constructive fraud, and knowing/intentional deceptive trade practices. We reverse the judgment with regard to the claims under Arkansas Code §§ 4-88-107(a)(10) and 4-88-108(2) and promissory estoppel. As to damages, we affirm the district court’s limitation on punitive damages but reverse the limitation based on the voluntary payment rule. We remand for further proceedings consistent with this opinion.

SMITH, Circuit Judge, concurring in part and dissenting in part.

I respectfully dissent because I conclude that, applying Arkansas substantive law with respect to all of Curtis Lumber’s claims, Curtis Lumber is not the real party in interest to prosecute the present action.

 

[Federal Rule of Civil Procedure] Rule 17(a) provides: “[e]very action shall be prosecuted in the name of the real party in interest .” Fed.R.Civ.P. 17(a). The real party in interest is a party who, under governing substantive law, possesses the rights to be enforced. See Iowa Public Serv. Co. v. Medicine Bow Coal Co., 556 F.2d 400, 404 (8th Cir.1977).

 

“In a diversity action, state law determines the issue of who is a real party in interest.” Jaramillo v. Burkhart, 999 F.2d 1241, 1246 (8th Cir.1993).

 

Consul Gen. of Republic of Indonesia v. Bill’s Rentals, Inc., 330 F.3d 1041, 1045 (8th Cir.2003) (emphasis added). “Such a requirement is in place ‘to protect the defendant against a subsequent action by the party actually entitled to recover, and to insure generally that the judgment will have its proper effect as res judicata.’ “ United HealthCare, 88 F.3d at 569 (quoting Fed.R.Civ.P. 17(a) Advisory Committee Note).

 

Here, Arkansas law governs who “possesses the rights to be enforced.”   Consul Gen., 330 F.3d at 1045. Curtis Lumber has brought claims under Arkansas law for violation of the ADTPA, negligent misrepresentation/constructive fraud, equitable estoppel, and intentional misrepresentation/fraud. Therefore, we must look to Arkansas’s “substantive law” to determine whether Curtis Lumber is the proper party to bring these claims.

 

With regard to the ADTPA, Arkansas law provides that “[a]ny person who suffers actual damage or injury as a result of an offense or violation as defined in this chapter has a cause of action to recover actual damages, if appropriate, and reasonable attorney’s fees.” Ark.Code Ann. § 4-88-113(f) (emphasis added). Similarly, Arkansas law provides that in order for a plaintiff to recover for fraud, “a plaintiff must show,” among other things, “damage suffered as a result of the reliance [upon the false representation of material fact].” McAdams v. Ellington, 333 Ark. 362, 970 S.W.2d 203, 205 (Ark.1998) (emphasis added). The same is true for constructive fraud, see Knight v. Day, 343 Ark. 402, 36 S.W.3d 300, 302 (Ark.2001), and promissory estoppel, see Shaw v. Smith, No. CA 87-393, 1988 WL 42674, at(Ark.Ct.App. May 4, 1988) (unpublished).

 

As the majority notes, Curtis Lumber alleges that it has sustained actual damages for lost profits and rebates that it paid to its customers. See supra Part II.D.1-2. The question of whether Curtis Lumber has sustained actual damages under Arkansas substantive law and, in turn, is the proper party in interest to bring the present suit, turns on whether Arkansas’s voluntary payment rule applies to its claims for damages.

 

Originally, the district court found that Curtis Lumber could not recover the rebates or refunds that it paid to its customers because those payments were “voluntary,” and Curtis Lumber was under no legal obligation to make those payments. The court also found that the “economic duress” exception to the voluntary payment rule did not apply because that rule would only apply if LP had exerted economic duress over Curtis Lumber to force Curtis Lumber to pay the rebates to LP-not the customers. But the court found that Curtis Lumber had provided enough evidence of lost profits and increased costs to withstand LP’s summary judgment motion on the issue of actual damages.

 

Thereafter, LP filed a motion for reconsideration, arguing that any Curtis Lumber damage must be “separate and independent from a claim of a rebate applicant, which would only be the $2,400 if they ever sued LP.” LP asserted that

 

the lost profit that they [Curtis Lumber] would seek in this case could only be a part of a $2,400 rebate claim, because that is the amount of money that Mr. Curtis built into his sales price when he sold the SmartSide products. And, thus, if he were to sue us for a lost profit-and he’s already told us on the average the lost profit per customer who bought $2,400 of material was $600. If he sues us for that and the Court lets him do that and then a customer later sues LP for its rebate of $2,400, we ultimately pay a $3,000 amount on a $2,400 rebate.

 

So [L.P.’s] position is that the lost profit could only be a part of the rebate claim of the claimant and he has no right to recover that, because it’s not separate and distinct.

 

LP then asserted that no exception to the voluntary payment rule applied.

 

Curtis Lumber also confirmed for the district court that it had initially charged the accounts of customers who had not made a payment on their account; when the customers then informed Curtis Lumber that they did not want the product, Curtis Lumber then “wrote off the account or credited the account for the amount that had been originally billed under an invoice.” Curtis Lumber did not consider this to be a “voluntary payment” because it had not paid the customers anything; furthermore, the customers did not receive the product, nor had they ever paid Curtis Lumber.

 

But the district court found that this was a “distinction without a difference,” explaining:

 

If they paid you money and you refund them money to erase a debt, then if they have been charged and then you forgive that charge by writing off the account, the bottom line is the same. All of the money has been refunded to the customer either in the form of cash if they advanced cash or credit if they have just been charged on an account. It seems to me that … under these circumstances, if it’s undisputed that all of the customers were either refunded cash for what they were advanced or given credit to cancel their account, that they all fall under this voluntary payments rule and would not be included as damages.

 

In its order granting LP’s motion for reconsideration, the district court found that “the voluntary payment rule precludes the Plaintiff from recovering lost profits based upon the facts of this case.”

 

On appeal, Curtis Lumber argues that the district court erred in holding that the voluntary payment rule barred its recovery because its “cancelation [sic] of orders and payment of refunds and rebates to its customers were not ‘voluntary’ in either the common-sense or legal meaning of the word” because its “actions and damages … were the result of L[.]P[.]’s fraud and duress placed on Curtis Lumber.” (Emphasis added.)

 

“It has long been settled that money voluntarily paid in satisfaction of an unjust or illegal demand, with full knowledge of the facts, and without fraud, duress, or extortion, cannot afterwards be recovered by the payor.” Larrimer v. Murphy, 72 Ark. 552, 82 S.W. 168, 169 (Ark.1904).2 “In order for the voluntary-payment rule to apply, [the payor] must not have had [a legal] duty [to pay] .” TB of Blytheville, 946 S.W.2d at 933.

 

Under Arkansas law, “the making of the advancements and the placing of the credits to [an] account” is a “payment.” Ritchie, 110 S.W. at 592.

 

Where there is an open account between two parties, in the absence of an agreement to the contrary, all items of the account become constituent parts thereof, and are applied in payment of the oldest item in the account on the other side; and he only is entitled to recover in whose favor the final balance upon the whole account is found. The rule is, where there are mutual accounts, the credits on one side are applied, to the extinguishment of debits on the other, as payments intentionally made thereon.

 

Id.

 

As to Curtis Lumber’s claim for lost profits, the majority concludes that “[a]lthough Curtis Lumber’s payments to customers arguably were ‘voluntary,’ Curtis Lumber’s alleged lost profits were not.” See supra Part II.D.1. But Curtis Lumber’s claim for lost profits stems from it either (1) refunding in total a customer who already paid for the SmartSide products or (2) crediting back the account of a customer who had ordered, but not yet paid for, SmartSide products. Although it may have been areasonable business decision, Curtis Lumber has failed to produce any evidence that it was under a legal obligation to make this refund or credit to its customers. See TB of Blytheville, 946 S.W.2d at 933. Furthermore, both the refunding of customers and the crediting back of customers’ accounts constitute “payments” under Arkansas law, as the district court correctly concluded. See Ritchie, 110 S.W. at 592. As a result, the voluntary payment rule is applicable unless Curtis Lumber can show that an exception to the rule applies. See Larrimer, 82 S.W. at 169.

 

As to the rebates that Curtis Lumber paid to some of its customers, the majority notes Curtis Lumber’s concession that “it had no enforceable obligation to pay rebates to its customers. Instead, it argues that the fraud and duress exceptions to the voluntary payment rule apply, and therefore, payment of the rebates was not voluntary.” See supra Part II.D.2.

 

I concur in the majority’s conclusion that the fraud exception does not apply, but I extend its conclusion to both Curtis Lumber’s claims for rebates and lost profits. See supra Part II.D.2. I respectfully dissent from the majority’s conclusion that “the Arkansas Supreme Court would hold that duress may have existed in this case.” Id. Instead, I conclude that the duress exception does not apply to either Curtis Lumber’s claim for rebates or lost profits.

 

First, I disagree with the majority’s dismissal of the Arkansas Supreme Court’s statement in Vick

 

that a payment is not to be regarded as compulsory, unless made to emancipate the person or property from an actual and existing duress imposed upon it by the party to whom the money is paid…. It is sufficient … when there is some actual or threatened exercise of power possessed, or believed to be possessed, by the party exacting or receiving the payment over the person or property of another from which the latter has no other means of immediate relief than by making the payment.

 

Vick, 4 S.W. at 61 (emphasis removed and added; quotations and internal citations omitted). “Dicta can, of course, have persuasive value.” Pretka v. Kolter City Plaza II, Inc., 608 F.3d 744, 762 (11th Cir.2010). Furthermore, “[i]n the absence of a definitive ruling by the highest state court, a federal court may consider … dicta … to show how the highest court in the state would decide the issue at hand….” Michelin Tires (Canada) Ltd. v. First Nat’l Bank, 666 F.2d 673, 682 (1st Cir.1981); see also Kirk v. Hanes Corp. of N. Carolina, 16 F.3d 705, 709 (6th Cir.1994) (“But, because even dicta may be of some value in ascertaining the relevant state law, we consider it on that basis.”).

 

In the absence of a definitive ruling by the Arkansas Supreme Court regarding whether duress can be asserted against a non-payee, the language in Vick should be our guide as to how the highest court in the state would resolve the present issue. Vick explicitly states that the duress imposed upon the plaintiff must be “by the party to whom the money is paid.” 4 S.W. at 61. Here, Curtis Lumber paid the money to its customers-not to L.P.

 

Second, although the majority relies on Bishop, in Bishop, the Arkansas Court of Appeals stated that the party asserting duress must have “ ‘no other means of immediate relief than by making the payment.’ “ 250 S.W.3d at 573 (quoting Vick, 4 S.W. at 61). As previously discussed, Curtis Lumber has presented no evidence that it was under any legal obligation to LP or to its customers to pay the refunds and rebates. Thus, Curtis Lumber was “best able to avoid the loss by not paying” the customers. See id.

 

Finally, the Cox case that the majority found “informative as to how the Arkansas Supreme Court would apply the duress exception in the context of the voluntary payment rule,” see supra Part II.D.2., is distinguishable. In Cox, the broker-the payor-sought to recover directly from the payee-the driver-not from a third party-the trucking company. 867 S.W. at 462. In contrast, Curtis Lumber-the payor-is seeking to recover from a third party-LP-not from the payees-the customers.

 

Accordingly, would apply the Arkansas voluntary payment rule and find that Curtis Lumber has not sustained actual damages under Arkansas substantive law. Consequently, I would hold that Curtis Lumber is not the proper party in interest to bring the present suit.

 

Therefore, I would affirm the judgment of the district court.

 

It appears that, with one exception, LP did not send the June 25 letter or a similar letter to rebate applicants who purchased SmartSide products from other retailers.

 

Curtis Lumber’s reply brief groups the arguments on standing and the real-party-in-interest rule, and LP contends that Curtis Lumber therefore waived the standing issue. However, LP’s arguments on these two issues are virtually the same. Indeed, the district court appears to have adjudicated the standing issue along with the real-part-in-interest issue, even though they are “distinct concepts.” Mitchell Food Prods., Inc. v. United States, 43 F. App’x 369, 369 (Fed.Cir.2002) (unpublished). We believe it was implicit in the district court’s order that Curtis Lumber has standing to pursue this lawsuit. See United States v. Taylor, 544 F.2d 347, 349 (8th Cir.1976) (“[T]he court in examining an order appealed from can look behind the label placed by the lower court on its order to determine the substance and effect of the order.”). Given that the district court’s order blended these issues and that the arguments are closely intertwined, we decline to hold that Curtis Lumber waived the standing issue. This case is a far cry from the case LP cites, Heerman v. Burke, 266 F.2d 935 (8th Cir.1959), where this Court held that an appellee was precluded from asserting on rehearing a procedural challenge as to error preservation because it took issue only with the merits of the appeal in the original hearing. Id. at 940. In any event, standing is a threshold issue that we are obligated to scrutinize. Roberts v. Wamser, 883 F.2d 617, 620 (8th Cir.1989).

 

Curtis Lumber originally titled its second cause of action, “Negligent Misrepresentation.” The district court correctly stated that Arkansas does not recognize a tort of negligent misrepresentation, see South County, 871 S.W.2d at 326, and then analyzed Curtis Lumber’s claim under the doctrine of constructive fraud, which is a cognizable tort in Arkansas, id. at 327. Giving Curtis Lumber the benefit of the doubt, we also construe the second cause of action as a claim for constructive fraud.

 

There is confusion within Arkansas law as to whether constructive fraud requires a particular type of relationship between the plaintiff and defendant. On one hand, Arkansas courts have said constructive fraud involves “a breach of a legal or equitable duty,” e.g., Miskimins v. City Nat’l Bank of Fort Smith, 248 Ark. 1194, 456 S.W.2d 673, 679 (Ark.1970); Beatty v. Haggard, 87 Ark. App. 75, 184 S.W.3d 479, 485 (Ark.Ct.App.2004), and that “[c]onstructive fraud can exist in cases of rescission of contracts or deeds and breaches of fiduciary duties,” Farm Bureau, 984 S.W.2d at 14. We note, however, that the Arkansas courts have not expressly defined the types of relationships or transactions that may trigger constructive fraud. Additionally, the Arkansas Supreme Court has stated more recently that the existence of a fiduciary relationship is not always an essential element of constructive fraud. South County, 871 S.W.2d at 327. We assume that the relationship between LP and Curtis Lumber was within the general parameters of constructive fraud.

 

Curtis Lumber’s complaint alleged only three ADTPA theories. In its first summary judgment order, the district court granted leave to amend the complaint to add the claims under Arkansas Code §§ 4-88-107(a)(5)(B) and 4-88-108. No amended complaint was filed, however, because the district court subsequently granted LP’s motion for reconsideration and dismissed all of Curtis Lumber’s claims. Although the latter two ADTPA claims have yet to be pleaded, LP does not contend that they are not properly before this Court. In any event, our analysis of the latter two ADTPA claims parallels our analysis of the original ADTPA claims, and thus, we take the opportunity to clarify which claims should survive summary judgment after a remand.

 

For example, the New Jersey Consumer Fraud Act prohibits inter alia “the knowing, concealment, suppression, or omission of any material fact with intent that others rely upon such concealment, suppression or omission, in connection with the sale or advertisement of any merchandise or real estate.” N.J. Stat. § 56:8-2 (emphasis added). Accordingly, New Jersey courts have concluded, “when the alleged consumer fraud consists of an omission, a plaintiff must show that the defendant acted with knowledge, thereby making intent an essential element of the fraud.” Vukovich v. Haifa, Inc., Civ. Action No. 03-737, 2007 WL 655597, at(D.N.J. Feb.27, 2007); see also Cox v. Sears Roebuck & Co., 138 N.J. 2, 647 A.2d 454, 462 (N.J.1994).

 

Similarly, the Kansas Consumer Protection Act prohibits “the willful concealment, suppression or omission of a material fact.” Kan. Stat. Ann. § 50-626(b)(3) (emphasis added). Predictably, Kansas courts have held that mere nondisclosure of a material fact is insufficient to state a claim under the KCPA-a plaintiff must show a willful omission of a material fact. See, e.g., Porras v. Bell, 18 Kan.App.2d 569, 857 P.2d 676, 678 (Kan.Ct.App.1993); Heller v. Martin, 14 Kan.App.2d 48, 782 P.2d 1241, 1244 (Kan.Ct.App.1989).

 

Arkansas Code § 4-88-108 provides in its entirety:

 

When utilized in connection with the sale or advertisement of any goods, services, or charitable solicitation, the following shall be unlawful:

 

(1) The act, use, or employment by any person of any deception, fraud, or false pretense; or

 

(2) The concealment, suppression, or omission of any material fact with intent that others rely upon the concealment, suppression, or omission.

 

To be sure, the Illinois statute is distinguishable from Arkansas Code § 4-88-108(2) because it expressly states that neither actual deception nor injury is required. Moreover, the statute also instructs that courts should interpret the IFCA with consideration for “the interpretations of the Federal Trade Commission and the federal courts relating to Section 5(a) of the Federal Trade Commission Act.” 815 Ill. Comp. Stat. 505/2. These differences, however, are immaterial as to the issue for which we believe the Illinois jurisprudence is persuasive-the requisite state of mind for a statutory violation.

 

See Ariz.Rev.Stat. Ann. § 44-1522(A); Flagstaff Med. Ctr., Inc. v. Sullivan, 773 F.Supp. 1325, 1661-62 (D.Ariz.1991), rev’d in part on other grounds, 962 F.2d 879 (9th Cir.1992) (“It is not necessary to show specific intent to deceive; the intent to do the act involved is sufficient.”); Arizona ex rel. Babbitt v. Goodyear Tire & Rubber Co., 128 Ariz. 483, 626 P.2d 1115, 1118 (Ariz.Ct.App.1981) (same).

 

0. See Del.Code Ann. tit. 6, § 2513(a); Nash v. Hoopes, 332 A.2d 411, 413 (Del.Super.Ct.1975) (“The only reference to ‘intent’ in this section is that the outlawed action be done ‘with intent that others rely upon such concealment, suppression or omission …’. Fraudulent intent in connection with the making of such unlawful practice is not requisite to the availability of the remedies of the statute.”).

 

1. See Iowa Code § 714.16(2)(a); Iowa ex rel. Miller v. Pace, 677 N.W.2d 761, 771 (Iowa 2004) (“[I]t is not necessary … to prove that the violator acted with an intent to deceive, as is required for common law fraud…. [T]he only intent required by the statute is that the defendant act ‘with the intent that others rely ’ upon his omissions.”) (internal citations omitted).

 

2. See Minn.Stat. § 325F.69, subdiv. 1; McNamara v. Nomeco Bldg. Specialties, Inc., 26 F.Supp.2d 1168, 1171 (D.Minn.1998) (“Simply stated, one making representations in the sale of consumer goods can be held liable, even though he had no specific intent to falsely mislead the consumer.”).

 

3. See Mo.Rev.Stat. § 407.020, subdiv. 1; Missouri ex rel. Webster v. Areaco Inv. Co., 756 S.W.2d 633, 635 (Mo.Ct.App.1988) (“It is the defendant’s conduct, not his intent, which determines whether a violation has occurred.”); Missouri ex rel. Ashcroft v. Mktg. Unlimited of Am., Inc., 613 S.W.2d 440, 445 (Mo.Ct.App.1981) (same).

 

The Alaska Consumer Fraud Act and the West Virginia Consumer Credit and Protection Act (“WVCCPA”) also contain state-of-mind standards virtually identical to Arkansas Code § 4-88-108(2). See Alaska Stat. § 45.50.471(b)(12); W. Va.Code § 46A-6-102(7)(M). However, our research reveals no cases in which a court has analyzed those statutes with regard to the state-of-mind requirement. Admittedly, the Fourth Circuit has stated that plaintiffs must satisfy the standard requirements for fraud in order to invoke the WVCCPA. Jones v. Sears Roebuck & Co., 301 F. App’x 276, 287 (4th Cir.2008) (unpublished per curiam). However, that opinion neither analyzes the language of the WVCCPA nor cites any case law to support the proposition that the WVCCPA requires a fraudulent intent. As such, we respectfully find the opinion to be of little guidance in predicting how the Arkansas Supreme Court would interpret the ADTPA.

 

4. See, e.g., F.T.C. v. Verity Int’l, Ltd., 443 F.3d 48, 63 (2d Cir.2006); F.T.C. v. Bay Area Bus. Council, Inc., 423 F.3d 627, 635 (7th Cir.2005); F.T.C. v. Freecom Commc’ns, Inc., 401 F.3d 1192, 1204 n. 7 (10th Cir.2005); Removatron Int’l Corp. v. F.T.C ., 884 F.2d 1489, 1495 (1st Cir.1989); Orkin Exterminating Co. v. F.T.C., 849 F.2d 1354, 1368 (11th Cir.1988); Chrysler Corp. v. F .T.C., 561 F.2d 357, 363 n. 5 (D.C.Cir.1977); Beneficial Corp. v. F.T.C., 542 F.2d 611, 617 (3d Cir.1976); Doherty, Clifford, Steers & Shenfield, Inc. v. F.T.C., 392 F.2d 921, 925 (6th Cir.1968); Feil v. F.T.C., 285 F.2d 879, 896 (9th Cir.1960); see also United States v. Johnson, 541 F.2d 710, 712 (8th Cir.1976) (“[L]iability for civil penalties [under the FTCA] arises without a need for any showing that the practices were intentional or malicious.”); Benrus Watch Co. v. F.T.C., 352 F.2d 313, 318 (8th Cir.1965) (“Whether a trade practice … is deceptive depends … on the impression which such a practice makes on the minds of the consuming public.”).

 

5. See, e.g., In re Pharm. Indus. Average Wholesale Price Litig., 582 F.3d 156, 185 (1 st Cir.2009) (interpreting the Massachusetts consumer protection statute); Doe v. SexSearch.com, 551 F.3d 412, 418 (6th Cir.2008) (Ohio); Zlotnick v. Premier Sales Group, Inc., 480 F.3d 1281, 1284 (11th Cir.2007) (Florida); Bober v. Glaxo Wellcome PLC, 246 F.3d 934, 938-39 (7th Cir.2001) (Illinois); cf. Doe v. Boys Clubs of Greater Dallas, Inc., 907 S.W.2d 472, 479-80 (Tex.1995) (“Generally, an act is false, misleading, or deceptive if it has the capacity to deceive an ‘ignorant, unthinking, or credulous person.’ ”) (citation omitted). But see Missouri ex rel. Nixon v. Telco Directory Pub., 863 S.W.2d 596, 601-602 & n. 2 (Mo.1993) (listing cases from twenty-one states adopting the “capacity to deceive” standard but holding that, under Missouri’s act, deception is a species of fraud).

 

6. Curtis Lumber originally alleged a claim for equitable estoppel. When the district court partially granted summary judgment, it also granted Curtis Lumber leave to amend the complaint to state a claim for promissory estoppel. That leave to amend became moot when the court later found that LP included a “use” term in the rebate documents. The parties argue on appeal whether a promissory estoppel claim should survive summary judgment, and we evaluate the claim accordingly.

 

7. We do not interpret LP’s argument to apply to the fourteen orders that Curtis Lumber was unable to collect allegedly due to LP’s acts. Curtis Lumber did not pay those customers either in the form of a cash refund or an account credit. At most, Curtis Lumber failed to pursue legal action to collect the amounts owed. Even if we consider Curtis Lumber’s inaction to be a “payment,” we would find that there exists a factual question as to whether it was involuntary under the duress exception. See infra pp. 28-32.

 

8. LP argues that we should not consider these statements at the summary-judgment stage because they are inadmissable hearsay. See Fed.R.Civ.P. 56(e)(1). However, the customers’ statements are offered to show the effect of the out-of-court statements on the listener (Curtis Lumber) and thus, they are not hearsay. See United States v. Cline, 570 F.2d 731, 734 (8th Cir .1978) (statements are non-hearsay when used to show the listener’s state of mind); United States v. Herrera, 600 F.2d 502, 504 (5th Cir.1979) (statements are non-hearsay when used to show listener’s duress).

 

9. See Wermers Floorcovering, Inc. v. Santanna Natural Gas Corp. ., 342 Ill.App.3d 222, 276 Ill.Dec. 762, 794 N.E.2d 1012, 1014 (Ill.App.Ct.2003) (“Protest may also serve as evidence of compulsion and an unwillingness to pay ….”); see also 70 C.J.S. Payment § 119 (same); Richard A. Lord, 28 Williston on Contracts § 71:18 (4th ed.) (same).

 

0. We stress that our reasoning does not obviate the basic element of causation-Curtis Lumber must still prove that LP’ acts caused it to pay rebates to seventeen customers. We agree with LP that an “unrelated third party” should not be held liable for the acts of a payee who exerts pressure on a payor. See W.R. Grimshaw Co. v. Nevil C. Withrow Co., 248 F.2d 896, 904 (8th Cir.1957) (“The assertion of duress must be proven by evidence that the duress resulted from defendant’s wrongful and oppressive conduct and not by plaintiff’s necessities.”). But LP is not an “unrelated third party.” Viewing the record as we must, LP created a situation in which it was likely that customers would demand satisfaction from Curtis Lumber. In these circumstances, a reasonable jury could find LP’s acts caused Curtis Lumber’s dilemma and thereby caused Curtis Lumber to pay the rebates.

 

1. Cox is also persuasive authority against LP’s argument that duress exists only where pressure is exerted by the payee. In Cox, the economic pressure originated from the third-party pet food company, but the payee was the trucker. By remanding the case for trial, the Arkansas Supreme Court implicitly held that duress can exist where a third party exerts pressure.

 

2. As an initial matter, Curtis Lumber’s assertion that it paid its customers because of L.P.’s “fraud and duress” is an implicit concession that the voluntary payment rule is applicable because fraud and duress are two exceptions to the voluntary payment rule. See Larrimer, 82 S.W. at 169.

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